"frost" App Store Keywords Research Case | ASOTools
×

"frost" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “frost” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “untill”, “square”, “option calculator”, “ascend”, “eazy e”, “high five”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “frost” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword frost from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
frosts 43 25 249 137
frost bank 38 45 249 223
frostbite 38 41 250+ 219
frosting 35 11 250+ 70
frosted glass 31 37 250+ 200

The search volume of the core keyword frost in Google App Store reached 38, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 165 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Frost Bank frosts 43 25
2
Frost - Private Browser frost software ≤5 16
3
Frostborn: Coop Survival coop 48 45
4
Frost+ Incognito Browser frost software ≤5 16
5
Frost frosts 43 25
6
FrostWire: Torrent Downloader & Music Player limewire 30 30
7
Frost Journey jewely queen journey ≤5 30
8
The Frostrune year walk 15 22
9
Dr Arthur Frost Teachings frosts 43 25
10
Robert Frost Poems and Quotes ben frost 16 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazin 100 52 250+ 188
amaxon 100 29 248 126
amazom 100 22 247 110
lyoutup 100 30 250+ 234
nèlix 93 68 248 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaz 100 60
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets amazon for ipad 29 33
4
Amazon Prime Now amazon fresh 45 25
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
6
Prime Video - Android TV pr 53 52
7
Amazon Photos amazon photo 47 35
8
Amazon Alexa alexa 61 32
9
Amazon Kindle kindle 63 37
10
Amazon Assistant amazon kundenservice 33 41

These five keywords: “amazin”, “amaxon”, “amazom”, “lyoutup”, “nèlix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Amazon Prime Now”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Prime Video - Android TV”, “Amazon Photos”, “Amazon Alexa”, “Amazon Kindle”, “Amazon Assistant”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “frost”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “frost