"hotstar.com" App Store Keywords Research Case | ASOTools
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"hotstar.com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hotstar.com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “legendary”, “slack”, “plants vs. zombies”, “telugu movies”, “dog robot”, “smarties”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hotstar.com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hotstar.com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hotstar.com/activate 24 3 1 1
hotstar.com/us/activate 18 3 1 1
www.hotstar.com/activate and enter 16 35 249 226
premium.hotstar.com ≤5 30 33 4
hotstar.com/in/activate login ≤5 22 248 221

The search volume of the core keyword hotstar.com in Google App Store reached 48, its difficulty level reached 2, and the number of apps related to it reached 236, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Slap Hotstar King 3D slap punch master ≤5 30
2
Free Guide Colors Rishty TV Voot Live rishtey tv channel live app hindi ≤5 5
3
Cart Shoppe - All in one shopping app & discounts one cart shopping app ≤5 30
4
Tips For Free HD Hoststar hoster 50 34
5
Italy VPN - Free VPN Proxy vpn italy 9 13
6
eXplore - All in One ニュースアプリ無料 人気 ≤5 30
7
Guide for Hot Star Tv – Movies ,Tv Shows hot hot star app ≤5 30
8
INDIA MADE BROWSER browser app for android made in india ≤5 8
9
Trilovera- All in One App that plants trees free. tree planting search engine ≤5 30
10
BringUp hotstart 34 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazon video prime 77 22 250+ 128
peime video 75 36 250+ 156
priime videos 75 30 250+ 143
hotstar 70 28 249 103
hots 66 19 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crackle conima ≤5 24
2
Smithsonian Channel smithsonian 31 35
3
MovieFlix- Movie Prime Videos, TV Shows & Trailers movieflix app ≤5 30
4
FOX+ | Series, Movies, Live Sports fox premium 26 24
5
Amazon Cloud Cam amazon camera 23 20
6
dinggo! Swipe thru Netflix, Hulu, Prime Video dinggo 7 31
7
⭐ Watch Movies - MovieMatch watchmovies 46 30
8
Originals Release for Amazon Primes originals for amazon prime ≤5 27
9
Amazon Care pillpack 26 30
10
Prime Financial Credit Union prime finance mobile ≤5 30

These five keywords: “amazon video prime”, “peime video”, “priime videos”, “hotstar”, “hots”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Crackle”, “Smithsonian Channel”, “MovieFlix- Movie Prime Videos, TV Shows & Trailers”, “FOX+ | Series, Movies, Live Sports”, “Amazon Cloud Cam”, “dinggo! Swipe thru Netflix, Hulu, Prime Video”, “⭐ Watch Movies - MovieMatch”, “Originals Release for Amazon Primes”, “Amazon Care”, “Prime Financial Credit Union”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hotstar.com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hotstar.com