"plants vs. zombies" App Store Keywords Research Case | ASOTools
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"plants vs. zombies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “plants vs. zombies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “forced”, “lego ninjago go”, “movie”, “dịch”, “nrega”, “wallaper”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “plants vs. zombies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword plants vs. zombies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plants vs zombies 51 23 249 149
plants vs zombies 2 41 23 248 148
plants vs. zombies 3 40 25 249 154
zombies vs plants 39 18 249 137
plants vs zombies 3 34 23 248 157

The search volume of the core keyword plants vs. zombies in Google App Store reached 56, its difficulty level reached 26, and the number of apps related to it reached 249, among them, there are 152 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies FREE zoombi 56 40
2
Plants vs. Zombies™ 2 Free plants vs zombes 51 22
3
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
4
Plants vs. Zombies™ Watch Face guide for plants vs zombies ≤5 13
5
PvZ Amino for Plants vs. Zombies pvz amino en español ≤5 30
6
Learn to Draw Zombies Vs Plant stickers de plantas vs zombies para whatsapp ≤5 11
7
PVZ Amino para Plants VS Zombies pvz amino en español ≤5 30
8
Maps Plants vs Zombies for Minecraft PE minecraft plants vs zombies ≤5 4
9
Mod Plant VS Zombie for Mcpe plants vs zombies 3 gratis minecraft ≤5 13
10
Merge Plants: Zombie Defense magnolia plantation 19 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 20 250+ 91
jgmx 77 68 250+ 250
gamesaa 75 68 250+ 248
j u e g o s 70 61 250+ 240
sonic 69 33 250+ 72

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 21
2
Johnny Trigger - Action Shooting Game shoot 51 88
3
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 26
4
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 22
5
Trigger - Task Launcher triggering 48 20
6
Johnny Trigger - Sniper Game sniper from helicoper ≤5 30
7
Trigger! triggr health ≤5 11
8
TRIGGER ACS Plus trigger six shooter ≤5 30
9
HellCopter heilcopter 50 15
10
TriggerPoints3D muscle trigger points free ≤5 30

These five keywords: “trger”, “jgmx”, “gamesaa”, “j u e g o s”, “sonic”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “Trigger - Task Launcher”, “Johnny Trigger - Sniper Game”, “Trigger!”, “TRIGGER ACS Plus”, “HellCopter”, “TriggerPoints3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “plants vs. zombies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “plants vs. zombies