"hong kong" App Store Keywords Research Case | ASOTools
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"hong kong" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hong kong” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hoodies”, “vip”, “city bank”, “aspiration”, “download messenger facebook”, “titanic games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hong kong” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hong kong from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hong-kong 56 5 250+ 53
hong kong chinese 31 4 250+ 59
hong kong drama 26 10 249 90
hong kong disneyland 23 34 250+ 198
hong kong post 19 18 250+ 146

The search volume of the core keyword hong kong in Google App Store reached 41, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hong Kong Social- Chat Dating App for Hong Kongers hong-kong 56 5
2
Hong Kong Movie 香港電影 hong kong movie 19 7
3
HongKongCupid - Hong Kong Dating App pern 21 43
4
Hong Kong Disneyland hong kong disneyland 23 34
5
Hong Kong Style Mahjong 3D hk mahjong counter 計番易 ≤5 30
6
HK Radio 香港收音機 - 香港電台 - Chinese Radio 中文收音機 小小电台fm ≤5 6
7
Hong Kong Dating hongkong social app ≤5 10
8
Hong Kong Open TV made in hong kong tv limited ≤5 30
9
encoreTVB: Hong Kong Drama & Chinese TV Shows tvb 40 25
10
Hong kong Prayer Times waktu sholat dan adzan hongkong ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
j u e g o s 70 61 250+ 240
juegas 70 30 249 238
casino 61 100 250+ 207
booomber 61 59 250+ 238
casiona 61 44 250+ 233

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Operate Now: Animal Hospital operando 60 34
2
Sonic Dash - Endless Running & Racing Game somic 68 18
3
Hungry Shark World tidurones 48 18
4
Banana Kong juegas 70 30
5
Super Mario Run mario 61 30
6
Google Play Games p l a y s t o r e 80 54
7
Hungry Shark Evolution shark 57 71
8
Hot Wheels: Race Off hotwells 55 34
9
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
10
Baseball Star base ball 53 7

These five keywords: “j u e g o s”, “juegas”, “casino”, “booomber”, “casiona”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Operate Now: Animal Hospital”, “Sonic Dash - Endless Running & Racing Game”, “Hungry Shark World”, “Banana Kong”, “Super Mario Run”, “Google Play Games”, “Hungry Shark Evolution”, “Hot Wheels: Race Off”, “Cooking Madness - A Chef's Restaurant Games”, “Baseball Star”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hong kong”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hong kong