"city bank" App Store Keywords Research Case | ASOTools
×

"city bank" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “city bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “comets”, “mother teresa”, “mi band 5”, “seneweb”, “anime”, “call of duties”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “city bank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword city bank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
city national bank 36 2 250+ 11
gate city bank 30 18 249 124
lake city bank 22 39 248 222
tri city national bank 20 41 249 237
security bank of kansas city 18 31 249 192

The search volume of the core keyword city bank in Google App Store reached 54, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
City Bank Personal my city bank free ≤5 30
2
Citi Mobile® citi bank 54 16
3
Citytouch citytouch 25 38
4
Citi Mobile 银行 21 15
5
City Bank & Trust Mobile lakestone bank and trust ≤5 30
6
Pacific City Bank pacific city bank mobile ≤5 27
7
City National Bank Mobile freedom national bank mobile ≤5 30
8
CNB Mobile Bank city national bank 36 2
9
Citibank HK – Mobile Banking citibank hk 6 26
10
Gate City Bank Mobile gate city bank 30 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wellfargo 77 53 250+ 233
wallsfargo 77 48 250+ 222
wellis fargo 77 43 250+ 209
wes fargo 77 42 250+ 206
wells frago 77 41 250+ 204

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wells Fargo Mobile wallsfargo 77 48
2
Wells Fargo CEO Mobile® ceo 39 40
3
Wells Fargo Center wells fargo center 13 35
4
WFME Events by Wells Fargo wellsfargoauto ≤5 31
5
Wells Bank Mobile Banking wells bank mobile banking 22 9
6
Bank of America Mobile Banking bamk of america 77 25
7
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
8
Cash App cash app 69 33
9
Yahoo Mail – Organized Email hayoo mail 93 30
10
Wells Fargo Center Portland wells fargo center portland ≤5 30

These five keywords: “wellfargo”, “wallsfargo”, “wellis fargo”, “wes fargo”, “wells frago”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wells Fargo Mobile”, “Wells Fargo CEO Mobile®”, “Wells Fargo Center”, “WFME Events by Wells Fargo”, “Wells Bank Mobile Banking”, “Bank of America Mobile Banking”, “eBay Shopping - Buy, sell, and save this holiday”, “Cash App”, “Yahoo Mail – Organized Email”, “Wells Fargo Center Portland”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “city bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “city bank