"hawai" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hawai” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pasta tarifleri”, “farmer simulator 19”, “trendyol”, “tip calc”, “cake games”, “mandala”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hawai” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hawai from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hawaiians 61 11 250+ 63
hawaii 50 60 249 18
hawaii five o 45 39 250+ 195
hawaiian 43 23 249 20
hawaii news now 41 35 250+ 172

The search volume of the core keyword hawai in Google App Store reached 41, its difficulty level reached 49, and the number of apps related to it reached 250+, among them, there are 94 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Huawei Health honer 53 31
2
Huawei HiLink (Mobile WiFi) huwai 72 11
3
Home Design : Hawaii Life haiwaii 31 39
4
Hawaii Match-3 Mania Home Design & Matching Puzzle hawaii 50 60
5
MALUMA - HAWAI Remix canciones maluma 21 11
6
Maluma - Hawai - djadja maluma 18 37
7
Hawaii Magazine hawaii magazine ≤5 30
8
Maluma - Hawai djadja maluma 18 37
9
Airplane Fly Hawaii hawaii flight 23 15
10
Huawei Wear huawei watch gt 2 48 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazon 93 62 249 67
google mpss 93 30 248 170
wtpsap 90 30 250+ 226
amazin prime 85 20 250+ 118
tktotk 83 34 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaxon 100 29
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets leslie neland ≤5 30
4
Amazon Kindle kindle 63 37
5
Amazon Photos amazon photo 47 35
6
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
7
Amazon A to Z amazon a to z 49 18
8
Amazon Music amazon alexa music 9 15
9
Amazon Drive amazon drive 35 26
10
Amazon Prime Now amazon fresh 45 25

These five keywords: “amazon”, “google mpss”, “wtpsap”, “amazin prime”, “tktotk”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Amazon Kindle”, “Amazon Photos”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon A to Z”, “Amazon Music”, “Amazon Drive”, “Amazon Prime Now”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hawai”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hawai