"govt jobs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “govt jobs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “onnect”, “layout”, “canción”, “дневник ру”, “mètre”, “disney”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “govt jobs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword govt jobs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vacancies for govt jobs 36 3 250+ 40
govt jobs in pakistan 23 1 250+ 33
up govt jobs 21 3 250+ 39
bd jobs govt 16 4 249 49
latest govt jobs notification app 2020 ≤5 5 250+ 89

The search volume of the core keyword govt jobs in Google App Store reached 53, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Govt Jobs Pakistan 2020 govt jobs in pakistan 23 1
2
Daily Govt Job Alerts Sarkari Naukri Daily GK job alerts 56 14
3
All Government Jobs Alerts ( Sarkari Naukri 2020 ) government job 53 20
4
Govt Jobs - Daily Govt Jobs Updates 2020 sarkari naukri 48 21
5
All Government Job Alerts In Telugu - APPSC, TSPSC apcos app ≤5 16
6
Govt Jobs Pakistan 2020 job alert for all govt jobs app in punjab pakistan ≤5 2
7
All Government Job Alert - Sarkari Naukri 2020 all government jobs alert app ≤5 3
8
Karnataka Government Jobs udyoga mitra app in kannada ≤5 16
9
GOVT JOBS PREP job prep ≤5 3
10
தமிழ்நாடு வேலைவாய்ப்புகள் - Tamilnadu Local Jobs employment renewal app tamilnadu ≤5 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inkedin 85 47 250+ 217
linkin 85 47 250+ 127
linkinin 85 45 250+ 215
linklendin 85 42 250+ 200
linked 85 38 250+ 158

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LinkedIn: Jobs, Business News & Social Networking linkin 85 47
2
LinkedIn Learning: Online Courses to Learn Skills learned 53 38
3
Indeed Job Search indeed 78 21
4
Whatslink - Professional Networking Tool freer pro social networking tools ≤5 30
5
Naukri.com Job Search App: Search jobs on the go! naukari com 43 7
6
XING – Your jobs and careers network xing 42 43
7
LINQQ-Business & Professional Networking Platform
 bluetie 14 33
8
Social Media In One App iinkedin 58 40
9
Social Media At One Tap linkindl ≤5 30
10
Snagajob - Jobs Hiring Now snagajob 49 43

These five keywords: “inkedin”, “linkin”, “linkinin”, “linklendin”, “linked”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LinkedIn: Jobs, Business News & Social Networking”, “LinkedIn Learning: Online Courses to Learn Skills”, “Indeed Job Search”, “Whatslink - Professional Networking Tool”, “Naukri.com Job Search App: Search jobs on the go!”, “XING – Your jobs and careers network”, “LINQQ-Business & Professional Networking Platform
”, “Social Media In One App”, “Social Media At One Tap”, “Snagajob - Jobs Hiring Now”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “govt jobs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “govt jobs