"giraffes" App Store Keywords Research Case | ASOTools
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"giraffes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “giraffes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “guardian the”, “subito.it”, “halifax”, “undertale”, “class-room”, “city bank”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “giraffes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword giraffes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
baby giraffes 31 28 250+ 160
how to draw giraffes 23 2 250+ 51
mutant giraffes animated emoji ≤5 30 250+ 88
talking giraffes ≤5 12 250+ 148
giraffes board game ≤5 30 250+ 114

The search volume of the core keyword giraffes in Google App Store reached 55, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Giraffe Family Life Jungle Simulator baby giraffes 31 28
2
Giraffe Evolution - Mutant Giraffes Clicker Game giraffe evolution 11 9
3
I am Giraffe giraffe 43 31
4
Talking Giraffe giraffe emoji ≤5 8
5
Giraffe Wallpaper girafe wallpaper ≤5 30
6
Talking Giraffe baby giraffe games ≤5 7
7
Unicycle Giraffe unicycle simulator ≤5 30
8
Giraffe Robot Transform Car Robot Shooting Games jerapah robot ≤5 16
9
Talking George The Giraffe жираф 31 7
10
Giraffe Wallpaper giraffe wallpaper 16 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nooker 80 53 250+ 208
safaris 60 22 250+ 175
zoo 59 71 250+ 58
wolf 58 70 250+ 76
elephants 58 7 250+ 39

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nooker. 動物森友會攻略 / 動森圖鑑 游戏攻略for三位一体2 ≤5 30
2
Pro Snooker 2020 isnooker game 24 30
3
ACHandbook,Animal Crossing Handbook, ACNH Handbook 动物之森 无人岛 ≤5 30
4
Snooker Stars - 3D Online Sports Game snooker game online 7 9
5
AC Materials - Animal Crossing nooker 動森 ≤5 30
6
Animal Guide for ACNH 攻略 for 海贼王无双3 ≤5 30
7
New Horizons Animal Crossing Cheatsheet nooker 動森 ≤5 30
8
ACNH Guide acnh flowers ≤5 30
9
ACNH Exchange turnip animal crossing 23 28
10
Animalxing animal xing designer ≤5 30

These five keywords: “nooker”, “safaris”, “zoo”, “wolf”, “elephants”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Nooker. 動物森友會攻略 / 動森圖鑑”, “Pro Snooker 2020”, “ACHandbook,Animal Crossing Handbook, ACNH Handbook”, “Snooker Stars - 3D Online Sports Game”, “AC Materials - Animal Crossing”, “Animal Guide for ACNH”, “New Horizons Animal Crossing Cheatsheet”, “ACNH Guide”, “ACNH Exchange”, “Animalxing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “giraffes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “giraffes