"ghost" App Store Keywords Research Case | ASOTools
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"ghost" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ghost” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fire fox”, “pung”, “plants vs. zombies”, “musii”, “shooter”, “car rentals”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ghost” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ghost from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ghost of tsushima 58 33 250+ 191
ghost busters 51 17 250+ 146
ghostbusters 48 25 250+ 164
ghost whisperer 45 45 249 225
ghosts 44 16 250+ 84

The search volume of the core keyword ghost in Google App Store reached 55, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ghost Detector Radar Simulator ghosts 44 16
2
Ghost Hunting Tools (Simulation) ghost hunting 33 8
3
EMF Ghost Detector: Communicator and camera ghost whisperer 45 45
4
Ghost Observer ???? simulated ghost detector & radar ghost rader 36 6
5
Real ghost detector ???? Ghost camera ???? teresa fidalgo 53 35
6
Ghost Locator gost app 22 8
7
Ghost Voice Box (Spirit Voice Box) Simulation 13 ghosts 36 30
8
Real Ghost Detector - Ghost Scan Radar Simulator ghost radar classic free ≤5 7
9
Ghost Detector Pro real ghost detector pro 6 3
10
GhostTube Paranormal Investigation Simulator paranormal 34 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 20 250+ 91
it 61 76 249 193
spifit 60 25 250+ 142
spirt 60 20 250+ 133
nordvpn 58 33 250+ 186

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 21
2
Johnny Trigger - Action Shooting Game shoot 51 88
3
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 26
4
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 22
5
Trigger - Task Launcher triggering 48 20
6
Johnny Trigger - Sniper Game sniper from helicoper ≤5 30
7
Trigger! triggr health ≤5 11
8
TRIGGER ACS Plus trigger six shooter ≤5 30
9
HellCopter heilcopter 50 15
10
TriggerPoints3D muscle trigger points free ≤5 30

These five keywords: “trger”, “it”, “spifit”, “spirt”, “nordvpn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “Trigger - Task Launcher”, “Johnny Trigger - Sniper Game”, “Trigger!”, “TRIGGER ACS Plus”, “HellCopter”, “TriggerPoints3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ghost”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ghost