"gaming news" App Store Keywords Research Case | ASOTools
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"gaming news" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gaming news” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “girl”, “infliction”, “solomons”, “nouvelliste”, “smart life”, “dance studio”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gaming news” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gaming news from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pc gaming news 16 13 249 140
gaming news & reviews ≤5 30 249 143
gaming news widget ≤5 30 250+ 186
gaming news app ≤5 30 250+ 168
gamescope - gaming news reader ≤5 30 249 195

The search volume of the core keyword gaming news in Google App Store reached 33, its difficulty level reached 23, and the number of apps related to it reached 249, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Decypher gaming news, video game release and news decypher 39 42
2
TOPLAY - Games & Gaming news ???? game news 30 38
3
Gaming News, Videos & Reviews gaming news & reviews ≤5 30
4
GameScope - Gaming News of Top Console & PC Games gamescope - video game news ≤5 30
5
IGN Entertainment - Video Game Guides Reviews News ign 48 41
6
Gamify Gaming news & video game review & news app gaming news & reviews ≤5 30
7
Gaming News gaming news widget ≤5 30
8
ProGaming - Games & Gaming news 🕹 pc gaming news 16 13
9
Naizu - Gaming News and Game Collection gamespot now ≤5 24
10
Google News - Top world & local news headlines news 78 89

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
anazon 100 26 246 117
amzoma 100 30 250+ 160
yahoos 93 26 250+ 129
wzap 90 66 250+ 240
live scorers 88 14 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaz 100 60
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets amazon for ipad 29 33
4
Amazon A to Z amazon a to z 49 18
5
Amazon Alexa alexa 61 32
6
Amazon Kindle kindle 63 37
7
Amazon Prime Now amazon fresh 45 25
8
Amazon Drive amazon drive 35 26
9
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
10
Amazon Photos amazon photo 47 35

These five keywords: “anazon”, “amzoma”, “yahoos”, “wzap”, “live scorers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Amazon A to Z”, “Amazon Alexa”, “Amazon Kindle”, “Amazon Prime Now”, “Amazon Drive”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Photos”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gaming news”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gaming news