"school" App Store Keywords Research Case | ASOTools
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"school" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “school” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “focus”, “trainers”, “duckduckgo”, “hpb”, “espn”, “c r o w e”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “school” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword school from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
schoology 73 43 249 212
schoolgy 72 48 250+ 226
schoologu 72 48 249 222
schoolology 72 45 250+ 213
aschool 68 20 249 123

The search volume of the core keyword school in Google App Store reached 64, its difficulty level reached 85, and the number of apps related to it reached 250+, among them, there are 146 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
School Days shcool 51 25
2
SAKURA School Simulator sakuras 58 7
3
School - Ultimate Studying Assistant scuola superiore 24 20
4
School Girls Simulator школе 48 16
5
School Planner horário 46 22
6
High School Simulator 2018 highschool 56 16
7
Anime High School Girls- Yandere Life Simulator 3D yandere simulator 54 16
8
High School Education Adventure المدارس 29 17
9
Hyper School scholen 68 17
10
Virtual High School Simulator - School Games 3D школы 48 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girla 73 32 250+ 179
schoolgy 72 48 250+ 226
schoolology 72 45 250+ 213
école directe 68 21 250+ 139
aschool 68 20 249 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
High School Simulator GirlA grila 6 17
2
High School Simulator 2017 melina 33 43
3
High School Simulator 2018 highschool 56 16
4
High School Simulator 2019 Preview high school simulator 2019 10 8
5
My Talking Girl talking girl ≤5 11
6
Talking Girl Friend girls talking 19 30
7
School Girls Simulator школе 48 16
8
Anime High School Girls- Yandere Life Simulator 3D yandere simulator 54 16
9
Walkthrough For Yandere School Simulator Guide yandere simulaitor 51 16
10
Girl Crafting Game 3D crafting studio 7 8

These five keywords: “girla”, “schoolgy”, “schoolology”, “école directe”, “aschool”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “High School Simulator GirlA”, “High School Simulator 2017”, “High School Simulator 2018”, “High School Simulator 2019 Preview”, “My Talking Girl”, “Talking Girl Friend”, “School Girls Simulator”, “Anime High School Girls- Yandere Life Simulator 3D”, “Walkthrough For Yandere School Simulator Guide”, “Girl Crafting Game 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “school”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “school