"frocks" App Store Keywords Research Case | ASOTools
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"frocks" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “frocks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dhcp”, “sme”, “oann”, “genius lyrics”, “middle earth”, “فورت نايت”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “frocks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword frocks from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
girls frocks & shalwar kameez ≤5 30 250+ 12
baby frocks games ≤5 8 250+ 144
posh frocks and wellies ≤5 30 250+ 204
frocks game ≤5 30 250+ 166
baby frocks game ≤5 30 250+ 146

The search volume of the core keyword frocks in Google App Store reached 41, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stylish Infant Frocks тарзи духтани либоси точики ≤5 24
2
Baby Frock Design 2020 baby frock design 2020 for summer ≤5 1
3
Lovely Baby Frock Designs frock 41 27
4
1000+ Latest Baby Frock Designs HD (Offline) new frock design 2020 offline ≤5 30
5
Designer Frocks Designs 2020 ???????????????? gaons ≤5 30
6
Cute Baby Frock Designs 2021 👗 baby dress designer ≤5 3
7
10000+ Stylish Infant(Baby) Frock Designs بےبی فراک ڈیزائن ≤5 30
8
Baby Frock Designs posh frocks and wellies ≤5 30
9
Baby Frock Designs baby frocks design 2020 ≤5 30
10
Baby Frock Designs2020-2021 baby frock design 2020 for summer ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
shien 80 29 250+ 179
s h e i n 80 26 250+ 171
shein 78 28 250+ 166
uniquo 68 47 248 228
sinsay 65 41 249 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHEIN-Fashion Shopping Online s h e i n 80 26
2
Guide for Shein - Fashion Online Shopping Platform fashion women clothing online ≤5 4
3
Nike nike 76 31
4
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33
5
H&M - we love fashion henm 83 59
6
ZAFUL - My Fashion Story zafal 55 41
7
ROMWE - Daily Outfit Fashion romwe 58 34
8
Shein Online Shopping All in One App shein-fashion shopping online 20 13
9
Victoria’s Secret victories secret 72 41
10
Shine On - Women's fashion shine on limited ≤5 30

These five keywords: “shien”, “s h e i n”, “shein”, “uniquo”, “sinsay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHEIN-Fashion Shopping Online”, “Guide for Shein - Fashion Online Shopping Platform”, “Nike”, “Forever 21 - The Latest Fashion & Clothing”, “H&M - we love fashion”, “ZAFUL - My Fashion Story”, “ROMWE - Daily Outfit Fashion”, “Shein Online Shopping All in One App”, “Victoria’s Secret”, “Shine On - Women's fashion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “frocks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “frocks