"free wifi" App Store Keywords Research Case | ASOTools
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"free wifi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free wifi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “neiman marcus”, “haunted”, “vfx”, “qoura”, “bedroom”, “ice cream cake”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free wifi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free wifi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free wifi calling app 17 15 250+ 138
free wifi hotspot 17 13 250+ 124
free games no wifi 16 23 250+ 204
wifi free 16 18 250+ 174
wifi free games 15 28 250+ 214

The search volume of the core keyword free wifi in Google App Store reached 40, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 164 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Free Internet Wifi Connect wifi directory 33 15
2
Free WiFi Passwords & Hotspots by Instabridge established 45 26
3
Free WiFi gratuito 26 46
4
Free Wifi Connection Anywhere Network Map Connect wifi anywhere 15 14
5
Free WiFi App: passwords, hotspots hotspot locator ≤5 30
6
Swift WiFi - Free WiFi Hotspot Portable free wifi hotspots 9 12
7
Free WiFi Connect wi fi 46 29
8
Free WiFi Passwords & Internet Hotspots. WiFi Map® wif i 46 57
9
Free WiFi Spot wifi spot 10 12
10
Connect Internet Free WiFi & Hotspot Portable نقطة و سطر جديد ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
waltspp 90 43 250+ 210
speeddtest 90 32 250+ 145
test speed 90 15 250+ 96
testspeed 90 14 250+ 91
speed testnet 90 13 250+ 80

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Free Call : Call Free & Free Text call 54 90
4
Status photos and Video Downloader Story saver App статуса 23 7
5
Whats Web wssup web 100 21
6
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
7
Status Saver for WhatsApp וואטסאפ גרסה חדשה בעברית ≤5 11
8
Status Saver for WhatsApp - Video Downloader App zürüm dürüm ≤5 30
9
Free Wants Messenger Stickers 2020 waasap baru 6 30
10
Click to chat [small, no ads] click allow to continue ≤5 13

These five keywords: “waltspp”, “speeddtest”, “test speed”, “testspeed”, “speed testnet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Free Call : Call Free & Free Text”, “Status photos and Video Downloader Story saver App”, “Whats Web”, “Messenger for Video Call, Video Chat & Random chat”, “Status Saver for WhatsApp”, “Status Saver for WhatsApp - Video Downloader App”, “Free Wants Messenger Stickers 2020”, “Click to chat [small, no ads]”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free wifi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free wifi