"haunted" App Store Keywords Research Case | ASOTools
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"haunted" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “haunted” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cerberus”, “gag”, “penas”, “boutiques”, “foodnetwork”, “free dating site”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “haunted” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword haunted from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
haunted houses 50 6 249 71
haunted house 42 33 249 81
the haunted mansion 29 6 250+ 88
haunted hoochie 28 50 250+ 248
13th floor haunted house 28 25 250+ 145

The search volume of the core keyword haunted in Google App Store reached 33, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Haunted House Escape - Granny Ghost Games hounted 41 16
2
Halloween Haunted Houses Near Me - Haunts.com haunted houses 50 6
3
Haunted House Secrets Hidden Objects Mystery Game hunted house 32 7
4
Haunted Hospital Asylum Escape Hidden Objects Game medford asylum ≤5 30
5
Siren Head Game: Haunted House Escape haunted game 6 30
6
Escape Haunted House of Fear Escape the Room Game 13th floor haunted house 28 25
7
Haunted House Escape 2 - Scary Horror Games possessed haunted house escape ≤5 30
8
Haunted Manor 2 – The Horror behind the Mystery nosferatu 45 46
9
Evil Haunted Ghost – Scary Cellar Horror Game graveyard ghosts attack ≤5 30
10
VR Haunted House 3D free vr 6 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
عين 58 23 250+ 158
العين 58 22 250+ 141
للعين 58 19 250+ 162
story toys 56 14 245 92
ghost 55 73 250+ 87

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
حقيبة عين بوابة عين 43 21
2
اختبارات عين اختبارات عين ≤5 11
3
Ien Droos قنوات عين دروس 29 30
4
Eyes: Scary Thriller - Creepy Horror Game العين 58 22
5
عين اليوم منصه عين 43 12
6
عين بوابه التعليم الوطنيه المرحلة الابتدائية عين بوابة التعليم الوطنية 28 40
7
عين بوابه التعليم الوطنيه طالب متوسط وثانوي بوابة عين 43 21
8
عين بوابه التعليم الوطنيه بوابة عين التعليم الوطنية ≤5 20
9
Eye Color Changer - Camera ojos verdes 29 25
10
FoxEyes - Change Eye Color by Real Anime Style changing 53 41

These five keywords: “عين”, “العين”, “للعين”, “story toys”, “ghost”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “حقيبة عين”, “اختبارات عين”, “Ien Droos”, “Eyes: Scary Thriller - Creepy Horror Game”, “عين اليوم”, “عين بوابه التعليم الوطنيه المرحلة الابتدائية”, “عين بوابه التعليم الوطنيه طالب متوسط وثانوي”, “عين بوابه التعليم الوطنيه”, “Eye Color Changer - Camera”, “FoxEyes - Change Eye Color by Real Anime Style”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “haunted”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “haunted