"ice cream cake" App Store Keywords Research Case | ASOTools
×

"ice cream cake" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ice cream cake” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wars games”, “armas”, “iniciar”, “terapia”, “tunein radio”, “twitter headers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ice cream cake” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ice cream cake from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ice cream cake bakery shop ≤5 30 250+ 113
ice cream cake frozen mania ≤5 30 250+ 109
ice cream cake baker shop ≤5 30 250+ 99
cooking games for girls ice cream cake ≤5 4 250+ 111
ice cream cake maker ≤5 4 250+ 100

The search volume of the core keyword ice cream cake in Google App Store reached 43, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ice Cream Cake Maker: Dessert Chef dessert cake 12 3
2
Fruity Ice Cream Cake Cooking fruity ice cream cake ≤5 6
3
Ice Cream Cake Game - World Food Maker 2020 cooking game 2020 new game cake ≤5 8
4
Ice Cream Cake Roll Maker - Super Sweet Desserts بازی اشپزی کیک و بستنی و غذا ≤5 30
5
Unicorn Ice Cream Cake - Frozen Summer Food Maker ice cream cake frozen mania ≤5 30
6
Ice Cream Cake Frozen Dessert baking Chef ice cream cake maker ≤5 4
7
Ice Cream Cake - Cooking Game आने वाला गेम केक बनाने वाला गेम ≤5 8
8
Ice Cream Cake Master Chef 🍦: Kids Cooking Game cooking games for girls cake and ice cream shop ≤5 5
9
Rainbow Ice Cream - Unicorn Party Food Maker hacer frappes 12 14
10
Rainbow Ice Cream & Popsicles popsicles 43 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
icecre 68 10 250+ 78
ice creams 68 10 250+ 75
i c e cream 68 9 250+ 82
iescrem 68 8 250+ 82
iceream 68 8 250+ 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ice Scream 1: Horror Neighborhood iescrem 68 8
2
Ice Scream Episode 2 : Horror Neighborhood ice creams 68 10
3
Ice Scream 3: Horror Neighborhood ice creamery 68 7
4
Ice Cream Inc. oyunu 40 52
5
Ice Cream gelato as ≤5 30
6
Rainbow Ice Cream & Popsicles popsicles 43 9
7
My Ice Cream Truck - Make Sweet Frozen Desserts gelateria 51 45
8
Mermaid Glitter Cupcake Chef - Ice Cream Cone Game mermaid cupcakes 18 6
9
Ice Cream Drop ice cream fall - sky fall free game ≤5 30
10
Magic Icecream Inc. magic ice cream inc ≤5 8

These five keywords: “icecre”, “ice creams”, “i c e cream”, “iescrem”, “iceream”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ice Scream 1: Horror Neighborhood”, “Ice Scream Episode 2 : Horror Neighborhood”, “Ice Scream 3: Horror Neighborhood”, “Ice Cream Inc.”, “Ice Cream”, “Rainbow Ice Cream & Popsicles”, “My Ice Cream Truck - Make Sweet Frozen Desserts”, “Mermaid Glitter Cupcake Chef - Ice Cream Cone Game”, “Ice Cream Drop”, “Magic Icecream Inc.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ice cream cake”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ice cream cake