"france" App Store Keywords Research Case | ASOTools
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"france" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “france” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “zeldris”, “zane rewards”, “pepe”, “раскраска”, “animal games”, “adr”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “france” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword france from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
météo france 70 30 247 184
ouest france 61 30 250+ 149
tour de france 53 26 250+ 130
le tour de france 51 22 249 136
air france 50 21 250+ 156

The search volume of the core keyword france in Google App Store reached 43, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FRANCE 24 - Android TV bftv 53 27
2
Learn French free for beginners francese 50 7
3
Living in France paris after marville ≤5 30
4
FRANCE 24 - Live international news 24/7 frence 24 46 30
5
France Dating App - Meet, Chat, Date Nearby Locals site de rencontre sérieux 21 14
6
Free French radios, Free FM radio french radio 12 8
7
History of France historia france ≤5 30
8
France Dating site de rencontre amoureux france ≤5 5
9
✈ France Travel Guide Offline frankreich 43 10
10
Radio France - podcasts, radio en direct radiofrance 29 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
météo 83 31 250+ 138
méteo 83 26 250+ 146
paris saint-germain 73 22 250+ 103
cdiscount 72 50 249 225
actualité 72 39 250+ 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Artmeteo: meteo and art lietuvos hidrometeorologijos tarnyba ≤5 13
2
Meteo Adriatic - Vremenska Prognoza meteo adriatic ≤5 20
3
Daily Weather daily weather 7 16
4
Meteo Monitor 4 Cumulus Realtime Weather cumulus weather monitor ≤5 30
5
Météo Antilles - Guadeloupe & Martinique meteo antilles 6 11
6
BFM Lyon : Actu, Sport, Météo,Trafic à Lyon lyon 36 39
7
Africa Weather africaweather ≤5 30
8
Meteo previsioni del tempo 29 22
9
Weather World All Countries world weather map 18 14
10
Meteo Paris météo paris 42 19

These five keywords: “météo”, “méteo”, “paris saint-germain”, “cdiscount”, “actualité”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Artmeteo: meteo and art”, “Meteo Adriatic - Vremenska Prognoza”, “Daily Weather”, “Meteo Monitor 4 Cumulus Realtime Weather”, “Météo Antilles - Guadeloupe & Martinique”, “BFM Lyon : Actu, Sport, Météo,Trafic à Lyon”, “Africa Weather”, “Meteo”, “Weather World All Countries”, “Meteo Paris”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “france”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “france