"food near me" App Store Keywords Research Case | ASOTools

"food near me" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “food near me” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “black board”, “amazom”, “air b&b”, “d”, “bag”, “boost”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “food near me” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword food near me from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chinese food near me 66 12 250+ 99
food deliveries near me 56 30 249 129
food places near me 55 21 250+ 149
halal food near me 41 4 250+ 30
food delivery near me 40 17 250+ 107

The search volume of the core keyword food near me in Google App Store reached 58, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenTable: Restaurants Near Me restaurants near me 57 22
2
Yelp: Find Food, Delivery & Services Nearby yelp 61 34
3
zomato - online food delivery & restaurant reviews zomato 51 30
4
DoorDash - Food Delivery door dash 73 32
5
Restaurant Guru - food & restaurants near me nearest restaurants 87 17
6
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
7
All in One Food Delivery App | Order Food Online fast food delivery near me 21 13
8
Pizza Hut - Food Delivery & Takeout pizza hurtz 77 18
9
FoodFinder – Fighting Hunger food finder 11 13
10
Find Restaurants Near Me - Free restaurants near me & food around me ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 30 250+ 165
nearest restaurants 87 17 250+ 111
madonald 85 43 246 193
mcds 85 25 243 153
kinkedln 85 30 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant.com restaurant 70 84
2
USA Cooking Games Star Chef Restaurant Food Craze cooking american food game ≤5 8
3
OpenTable: Restaurants Near Me food near me 58 21
4
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
5
Restaurant Renovation ristoranti 61 30
6
Restaurant Story™ resturant 87 35
7
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
8
Olive Garden Italian Kitchen olive garden 63 29
9
Yelp: Find Food, Delivery & Services Nearby yelp 61 34
10
Animal Restaurant рестораны 41 27

These five keywords: “restaurants”, “nearest restaurants”, “madonald”, “mcds”, “kinkedln”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “USA Cooking Games Star Chef Restaurant Food Craze”, “OpenTable: Restaurants Near Me”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Restaurant Renovation”, “Restaurant Story™”, “Cooking Madness - A Chef's Restaurant Games”, “Olive Garden Italian Kitchen”, “Yelp: Find Food, Delivery & Services Nearby”, “Animal Restaurant”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “food near me”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “food near me