"bag" App Store Keywords Research Case | ASOTools
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"bag" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bag” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “compliant”, “butterfly”, “cricket tv live”, “jumi”, “watchap”, “8 ball pool”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bag” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bag from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tribago 66 19 250+ 115
bean bag 51 45 249 210
baguette 48 43 248 199
baguettes 48 25 250+ 154
einstein bagels 47 20 250+ 139

The search volume of the core keyword bag in Google App Store reached 55, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 5 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bag It! FREE bagger 34 24
2
Cheap bags, purses and backpacks. Online shopping. purses 35 4
3
School Bags Maker Factory – Factories Management school bags 43 7
4
Latest Bags Design الحقائب 14 8
5
stylish bag الحقائب 14 8
6
Homemade Bag Ideas صنع الحقائب ≤5 1
7
Luxury Bag LV Keyboard Theme louis vuitton keyboard ≤5 30
8
School bag design school bag order ≤5 9
9
Women hand Bag Design purse power ≤5 30
10
Rebag rebag 32 35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sopora 72 30 250+ 164
dr martens 63 53 250+ 226
kroger 63 41 250+ 181
doc martens 61 30 249 225
dsw 59 50 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Foreveryng - Online Beauty Shopping App carnesia 7 25
2
IPSY: Makeup, Beauty, and Tips ipsy 50 37
3
Lush Cosmetics lush 51 36
4
Saks Fifth Avenue bloomingdale's 56 45
5
PERFUMIST Perfumes Advisor perfume 45 35
6
Perfect365: One-Tap Makeover highlight makeup 29 9
7
The Beauty Store - Cosmetics, MakeUp & Skincare benefit cosmetics 23 21
8
USA Smart Beauty Store - Beauty & Makeup Shopping makeup products 29 6
9
MyGlamm: Buy Cosmetics, Makeup.Beauty Shopping App cosmetic 28 40
10
Artistry Virtual Beauty artistry 26 29

These five keywords: “sopora”, “dr martens”, “kroger”, “doc martens”, “dsw”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Foreveryng - Online Beauty Shopping App”, “IPSY: Makeup, Beauty, and Tips”, “Lush Cosmetics”, “Saks Fifth Avenue”, “PERFUMIST Perfumes Advisor”, “Perfect365: One-Tap Makeover”, “The Beauty Store - Cosmetics, MakeUp & Skincare”, “USA Smart Beauty Store - Beauty & Makeup Shopping”, “MyGlamm: Buy Cosmetics, Makeup.Beauty Shopping App”, “Artistry Virtual Beauty”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bag”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bag