"flexibility" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flexibility” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “father”, “call-duty modern warfare 2”, “derivation”, “aquaponics”, “google voice”, “excercise”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “flexibility” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flexibility from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| stretching & flexibility | 27 | 5 | 250+ | 55 |
| stretches for flexibility | 19 | 5 | 250+ | 60 |
| flexibility stretches | 19 | 4 | 250+ | 63 |
| flexibility training | 17 | 9 | 250+ | 84 |
| flexibility trainer | 14 | 7 | 250+ | 106 |
The search volume of the core keyword flexibility in Google App Store reached 40, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Stretching Exercises at Home -Flexibility Training | streching | 50 | 15 |
| 2 |
 |
Flexibility Training & Stretching Exercise at Home | flexability | 46 | 20 |
| 3 |
 |
Splits in 30 Days - Splits Training, Do the Splits | split | 47 | 67 |
| 4 |
 |
Flexibility & Stretching App by Fitness Coach | тренирует | ≤5 | 20 |
| 5 |
 |
movr – feel better with flexibility and strength | grover - rent tech flexibly | ≤5 | 30 |
| 6 |
 |
Splits. Flexibility Training. Stretching Exercises | the flexibility challenge | ≤5 | 30 |
| 7 |
 |
Do the Splits in 30 Days - Flexibility Training | turntrainer | ≤5 | 30 |
| 8 |
 |
Stretching Yoga Exercise at Home, Body Flexibility | yoga exercise | 20 | 9 |
| 9 |
 |
Stretches for Flexibility | aula de ginastica artistica para iniciantes | ≤5 | 20 |
| 10 |
 |
Stretching Exercises - Flexibility Training | stretchlab | 15 | 36 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| pelaton | 61 | 46 | 249 | 215 |
| peloton | 61 | 24 | 250+ | 172 |
| timelo | 58 | 58 | 249 | 239 |
| yoga | 56 | 70 | 250+ | 47 |
| pilate | 55 | 66 | 250+ | 12 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Peloton - at home fitness | peloton | 61 | 24 |
| 2 |
 |
FitOn - Free Fitness Workouts & Personalized Plans | polates | 55 | 20 |
| 3 |
 |
CycleGo - Indoor Cycling Workouts | spin bike | 34 | 9 |
| 4 |
 |
Peloton to TCX | peloton | 61 | 24 |
| 5 |
 |
Zwift | zwift | 47 | 25 |
| 6 |
 |
Peloton Scheduling | peloton scheduling | ≤5 | 30 |
| 7 |
 |
Nike Training Club - Home workouts & fitness plans | nike training | 42 | 26 |
| 8 |
 |
BitGym: Treadmill Trails App for Cardio Motivation | tapis roulant | 38 | 24 |
| 9 |
 |
Club Peloton | peloton free | ≤5 | 21 |
| 10 |
 |
LES MILLS On Demand - at home fitness | les | 55 | 56 |
These five keywords: “pelaton”, “peloton”, “timelo”, “yoga”, “pilate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Peloton - at home fitness”, “FitOn - Free Fitness Workouts & Personalized Plans”, “CycleGo - Indoor Cycling Workouts”, “Peloton to TCX”, “Zwift”, “Peloton Scheduling”, “Nike Training Club - Home workouts & fitness plans”, “BitGym: Treadmill Trails App for Cardio Motivation”, “Club Peloton”, “LES MILLS On Demand - at home fitness”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “flexibility”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: