"thermometers" App Store Keywords Research Case | ASOTools
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"thermometers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thermometers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “whatsapp for ipad”, “resort”, “spyro”, “diljit dosanjh”, “maquiagem”, “anstgram”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thermometers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thermometers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thermometers for fevers 21 4 250+ 52
grids of thermometers ≤5 30 249 240
real thermometers ≤5 2 250+ 50
thermometers for people ≤5 30 250+ 69
thermometers app ≤5 30 250+ 46

The search volume of the core keyword thermometers in Google App Store reached 36, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Body Temperature Fever : Thermometer Records Diary theremometer 55 14
2
Thermometer Room Temperature thermometer 54 54
3
Thermometer For Fever - Body Temperature body temperature checker 11 8
4
Room Temperature Thermometer - Meter tempature 63 12
5
Thermometer++ درجة الحرارة 51 18
6
Thermometer (free) termeter 55 6
7
Digital Thermometer For Room Temperature ambient temperature sensor 6 4
8
Thermometer For Fever - Body Thermometer App forehead thermometer 34 12
9
Kinsa for Wireless Smart Thermometers gauges for ears 29 41
10
Thermometer tharmameter app 23 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
itemperature 63 48 249 205
tempature 63 12 249 105
temperatures 63 11 250+ 76
theremometer 55 14 249 106
teremometer 55 7 250+ 77

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
iThermonitor fridababy 19 40
2
Body Temperature Fever : Thermometer Records Diary theremometer 55 14
3
Tempdrop fridababy 19 40
4
Thermometer For Fever - Body Temperature body temperature checker 11 8
5
Body Temperature App body temperature reader ≤5 5
6
Thermometer Body Temperature body temperature measure app scan ≤5 16
7
熱はかった? temperature log book ≤5 30
8
Body Temperature Fever Thermometer Diary dbp thermometer ≤5 30
9
Body Temperature Thermometer: Fever Diary Records температура тела 12 11
10
Thermometer hômérô 12 25

These five keywords: “itemperature”, “tempature”, “temperatures”, “theremometer”, “teremometer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “iThermonitor”, “Body Temperature Fever : Thermometer Records Diary”, “Tempdrop”, “Thermometer For Fever - Body Temperature”, “Body Temperature App”, “Thermometer Body Temperature”, “熱はかった?”, “Body Temperature Fever Thermometer Diary”, “Body Temperature Thermometer: Fever Diary Records”, “Thermometer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thermometers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thermometers