"father" App Store Keywords Research Case | ASOTools
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"father" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “father” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “интернет магазины”, “resume template”, “mo”, “online game”, “geeni”, “primitive”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “father” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword father from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fathers day 53 16 250+ 5
the god father 50 23 249 144
fathers 45 22 250+ 23
godfather's pizza 38 24 249 182
the godfather 37 33 249 181

The search volume of the core keyword father in Google App Store reached 45, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Virtual Single Dad Simulator: Happy Father dad 41 54
2
Father and Son fathers 45 22
3
Becoming Dad expecting father ≤5 15
4
Father.IO AR Laser Tag father.io game ≤5 30
5
Who's the Father fathers 45 22
6
Father's Playbook father's playbook ≤5 30
7
Virtual Father Church Manager priest games ≤5 17
8
Virtual Dad Happy Family Simulator 2020 - Mom Dad zostałem tata ≤5 15
9
Virtual Father Life Simulator - Happy Family games virtual life simulator happy family game ≤5 30
10
Handsome Virtual dad: Father Simulator Family life virtual dad simulator happy father ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
familiy 60 20 250+ 138
happy 58 79 250+ 101
suicidesquid 58 58 249 235
wheels happy 58 48 250+ 220
happy wheela 58 36 250+ 201

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discovery Family GO discovery kids 38 20
2
Best Family Quotes best family quotes ≤5 30
3
Family Quotes Wallpapers family wallpaper ≤5 30
4
Family Matters family matters 39 24
5
Family Quotes niece and aunt quotes 11 30
6
Family Organizer by Picniic picniic 7 12
7
Build My Family House: Construction & Renovation family house: heart & home ≤5 30
8
MyTeachingStrategies™ Family teaching strategies 36 13
9
Family organizer by family.zone family organiser - family.zone ≤5 30
10
My Family Cinema PREMIUM my family cinema apk 6 18

These five keywords: “familiy”, “happy”, “suicidesquid”, “wheels happy”, “happy wheela”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discovery Family GO”, “Best Family Quotes”, “Family Quotes Wallpapers”, “Family Matters”, “Family Quotes”, “Family Organizer by Picniic”, “Build My Family House: Construction & Renovation”, “MyTeachingStrategies™ Family”, “Family organizer by family.zone”, “My Family Cinema PREMIUM”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “father”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “father