"surface pro" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “surface pro” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scrabble cheats”, “countdowns”, “daisies”, “daken”, “kegs”, “arabic translation to english”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “surface pro” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword surface pro from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
surface pro 3 29 35 250+ 220
microsoft surface pro 4 24 43 249 234
microsoft surface pro launcher ≤5 8 250+ 127
microsoft surface pro 7 ≤5 23 249 216
surface pro game ≤5 30 250+ 217

The search volume of the core keyword surface pro in Google App Store reached 48, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Your Phone Companion - Link to Windows windows 50 34
2
Theme for Surface Pro surface 40 40
3
Surface Audio surface 40 40
4
Remote Desktop 8 rd 43 37
5
Ductwork Surface Pro ductwork 23 27
6
Microsoft Planner planner 57 71
7
Microsoft OneNote: Save Ideas and Organize Notes one note 59 29
8
Microsoft Launcher microsoft launcher 20 19
9
Microsoft Intune microsoft intune 30 36
10
HandWrite Pro Note & Draw handwrite 41 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl translates 100 26 250+ 145
google tanslate 100 23 250+ 154
hoogle translate 100 22 250+ 159
goofle translate 100 22 250+ 153
google teanslate 100 22 250+ 144

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
Google Lens googles 70 56
3
Microsoft Translator bing translator 38 16
4
Google Earth eather 100 97
5
Translate vertalen nu 43 17
6
Translate All Language - Voice Text Translator tranlatetor 100 30
7
Google Text-to-Speech text speech google 29 8
8
Gboard - the Google Keyboard keyboard 60 94
9
Translate voice - Translator translator voice 33 9
10
All Languages Translator - Free Voice Translation lenguajes 43 23

These five keywords: “googl translates”, “google tanslate”, “hoogle translate”, “goofle translate”, “google teanslate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “Google Lens”, “Microsoft Translator”, “Google Earth”, “Translate”, “Translate All Language - Voice Text Translator”, “Google Text-to-Speech”, “Gboard - the Google Keyboard”, “Translate voice - Translator”, “All Languages Translator - Free Voice Translation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “surface pro”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “surface pro