"fisher-price" App Store Keywords Research Case | ASOTools
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"fisher-price" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fisher-price” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “avengers”, “american truck simulator”, “biographies”, “free fall”, “rainbow”, “thinkpad”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fisher-price” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fisher-price from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fisher price 44 21 249 149
fisher price little people 19 27 249 184
fisher price rock n play 18 39 249 235
fisher price laugh and learn 17 13 250+ 145
fisher price smart cycle 16 35 249 220

The search volume of the core keyword fisher-price in Google App Store reached 44, its difficulty level reached 17, and the number of apps related to it reached 229, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn & Play by Fisher-Price: ABCs, Colors, Shapes fishers price 46 18
2
Fisher-Price® Smart Connect™ smart connect app 13 9
3
Think & Learn Rocktopus think & learn rocktopus ≤5 30
4
Think & Learn Code-a-pillar™ code a pillar ≤5 19
5
Smart Cycle Tech City fisher price smart cycle 16 35
6
Smart Cycle Blaze Speed & STEM blaze and the monster machines games please ≤5 10
7
Smart Cycle Hot Wheels go go smart wheels 9 31
8
Smart Cycle SpongeBob Deep Sea mrs. puff's boating school ≤5 14
9
Smart Cycle Barbie Dreamtopia dreamtopia games ≤5 23
10
Smart Cycle Shimmer Shine Math shimmer shine game free ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
g o o g l e 100 30 248 213
nafflix 93 43 250+ 185
xatsap 90 30 249 237
almart 88 42 249 203
walmate 88 31 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Fiber fibres 48 27
2
Google Clips clipse llc ≤5 22
3
Icon Pack: Google Icons pacchetto icone google ≤5 3
4
Advanced Search for Google cogool 100 30
5
ToDo for Google Tasks™ google tasks 39 15
6
NE Google Drive note everything ≤5 8
7
GCam Tool gcam 34 27
8
Launcher Google Pixel 4 XL Theme theme for google pixel 4 xl ≤5 6
9
YouTube VR vr 55 70
10
Pixel Ambient Services device personalization services 6 19

These five keywords: “g o o g l e”, “nafflix”, “xatsap”, “almart”, “walmate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Fiber”, “Google Clips”, “Icon Pack: Google Icons”, “Advanced Search for Google”, “ToDo for Google Tasks™”, “NE Google Drive”, “GCam Tool”, “Launcher Google Pixel 4 XL Theme”, “YouTube VR”, “Pixel Ambient Services”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fisher-price”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fisher-price