"rainbow" App Store Keywords Research Case | ASOTools
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"rainbow" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rainbow” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “peppa pig”, “premier league fantasy”, “lobsters”, “sketch up”, “scanner”, “recipt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rainbow” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rainbow from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rainbow siege six 53 41 250+ 199
rainbowcolor 51 31 249 152
rainbow colour 51 6 250+ 61
colors of the rainbow 51 4 249 60
rainbow colors 51 30 250+ 51

The search volume of the core keyword rainbow in Google App Store reached 57, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rainbow - Clothing for Women, Plus Size & Kids rainbows 46 7
2
Rainbow rainbow riders ≤5 30
3
Rainbow for DJI Drones (Mavic Mini compatible) dji mavic mini app ≤5 30
4
Rainbow Sandbox: Adult Coloring Books, Color Pages rainbow colour 51 6
5
Rainbow Wallpaper Best HD unicorns and rainbows wallpaper ≤5 30
6
Rainbow Wallpaper HD black rainbow hd ≤5 30
7
Rainbow Wallpapers rainbow wallpaper 38 18
8
Rainbow Wallpaper HD raining rainbows ≤5 30
9
Rainbow Frozen Slushy Truck: Ice Candy Slush Maker slushies 36 23
10
Rainbow TV rainbow connect 24 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kohoot 82 44 249 219
tubifly 80 68 249 246
i c e cream 68 9 250+ 82
ice creams 68 9 250+ 74
lce cream 68 7 250+ 81

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kahoot! tahoot 82 46
2
Kahot Guide for Teachers and Student khaoot 82 41
3
ClassDojo class dojo 67 27
4
Quizizz: Play to learn quizzziz 70 43
5
GoNoodle - Kids Videos iyacht 51 58
6
Epic: Kids' Books & Educational Reading Library epic 65 79
7
General Knowledge Quiz - Fun Trivia Questions quiz fun 29 16
8
Math Challenges (Math Games) math challenge 11 16
9
Art quiz art quiz 6 9
10
Quiz Maker Professional (create quizzes & tests) quiz maker professional ≤5 30

These five keywords: “kohoot”, “tubifly”, “i c e cream”, “ice creams”, “lce cream”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kahoot!”, “Kahot Guide for Teachers and Student”, “ClassDojo”, “Quizizz: Play to learn”, “GoNoodle - Kids Videos”, “Epic: Kids' Books & Educational Reading Library”, “General Knowledge Quiz - Fun Trivia Questions”, “Math Challenges (Math Games)”, “Art quiz”, “Quiz Maker Professional (create quizzes & tests)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rainbow”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rainbow