"compressors" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “compressors” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shippers”, “illustrator”, “swords for minecraft”, “call of war”, “nail salon!”, “twinkly”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “compressors” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword compressors from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
copeland compressors 9 27 250+ 204
lider compressors ≤5 30 249 221
classic compressors course ≤5 30 249 221
compressors & plug ins course ≤5 30 249 162
ifixcompressors ≤5 30 0 0

The search volume of the core keyword compressors in Google App Store reached 43, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Compressor - Fast Compress Video & Photo video compressor 46 26
2
Video & Image compressor - reduce size & compress confress 46 40
3
Compress PDF File pdf reducer size 48 11
4
Video to MP3 Converter & Compressor - VidCompact compresion 33 19
5
Copeland™ Mobile copeland 25 40
6
PDF Compressor | Free | Offline compress pdf file size free offline ≤5 4
7
Compress Image Size in kb & mb image size reducer in kb app ≤5 4
8
Video Compressor - Compact Video(MP4,MKV,AVI,MOV) swt video compressor pro ≤5 30
9
Air Compressor Calculations compressors & plug ins course ≤5 30
10
Us Air Compressor SmartCom lider compressors ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
co verter 66 16 250+ 156
converted 66 15 250+ 152
filmed 65 28 248 178
comperss 61 4 250+ 50
imovie 60 38 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unit Converter converters 66 13
2
Unit Converter convertion 66 12
3
MP3 Media Converter mp3 converters 72 12
4
Video Converter, Compressor MP4, 3GP, MKV,MOV, AVI convertir mp4 58 10
5
Audio Converter (MP3, AAC, WMA, OPUS) - MP3 Cutter conver to mp3 72 10
6
Video to MP3 Converter & Compressor - VidCompact compresion 33 19
7
Unit converter - Convert metric units & Measure everyday metrics ≤5 30
8
MP3 Converter mp3 converter 128 kbps ≤5 9
9
Video Converter 30fps to 60fps video converter ≤5 12
10
Metric Conversions metric system 43 3

These five keywords: “co verter”, “converted”, “filmed”, “comperss”, “imovie”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Unit Converter”, “Unit Converter”, “MP3 Media Converter”, “Video Converter, Compressor MP4, 3GP, MKV,MOV, AVI”, “Audio Converter (MP3, AAC, WMA, OPUS) - MP3 Cutter”, “Video to MP3 Converter & Compressor - VidCompact”, “Unit converter - Convert metric units & Measure”, “MP3 Converter”, “Video Converter”, “Metric Conversions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “compressors”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “compressors