"exchange rate" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “exchange rate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hplc”, “google wi-fi”, “farda radio”, “civil engineer”, “help me”, “rt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “exchange rate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword exchange rate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
exchange rates 38 26 250+ 55
currency exchange rate 36 13 250+ 60
euro exchange rate 36 5 250+ 51
money exchange rate 29 8 250+ 70
money exchange rates 29 7 250+ 67

The search volume of the core keyword exchange rate in Google App Store reached 47, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exchange Rates & Currency Converter xchange rate 60 47
2
Currency Converter Plus Free with AccuRate™ currency convert 65 57
3
Easy Currency Converter currencies 51 8
4
World Currency exchange rates curency exchange 53 5
5
Exchange Rates currency exchange widget ≤5 3
6
Xe Currency Converter & Money Transfer xcurrency converter 65 8
7
All Currency Converter the currency converter 65 30
8
Currency FX Exchange Rates fx exchange rates 6 30
9
Currency Converter - Money & Crypto Exchange Rates cerency converter 65 6
10
Currency Converter currency converter · 59 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
currency convert 65 57 250+ 57
xcurrency converter 65 8 250+ 73
cerency converter 65 6 250+ 64
currency converters 65 6 250+ 56
currentcy converter 65 30 250+ 71

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Language Translator & Currency Converter all currency converter app ≤5 4
2
Currency Converter & Exchange Rates xe rate ≤5 30
3
Unit & Currency Converter - Unit Conversion Tool globeconvert ≤5 8
4
All Free Currency ???? Converter all currency converter ad free ≤5 3
5
Currency Converter 汇率换算-货币兑换计算器 ≤5 30
6
Currency Converter Calculator currencies⁒ ≤5 6
7
Currency Calculator color currency calculator ≤5 30
8
Exchange rates (widget) exhange rate widget ≤5 3
9
Afghan Currency Converter تومان به افغانی امروز ≤5 4
10
Currency Converter currencie 37 18

These five keywords: “currency convert”, “xcurrency converter”, “cerency converter”, “currency converters”, “currentcy converter”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Language Translator & Currency Converter”, “Currency Converter & Exchange Rates”, “Unit & Currency Converter - Unit Conversion Tool”, “All Free Currency ???? Converter”, “Currency Converter”, “Currency Converter Calculator”, “Currency Calculator”, “Exchange rates (widget)”, “Afghan Currency Converter”, “Currency Converter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “exchange rate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “exchange rate