"exam" App Store Keywords Research Case | ASOTools
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"exam" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “exam” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hoop”, “one love”, “starz play”, “quiz”, “june”, “damien”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “exam” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword exam from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
resume examples 48 2 250+ 36
example 45 45 250+ 84
examples 45 41 250+ 69
eexam 45 27 250+ 144
exame 43 23 250+ 160

The search volume of the core keyword exam in Google App Store reached 45, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bar Council Exam 2020 bar council exam preparation ≤5 7
2
PrepAgent Real Estate Exam Prep prep agent 22 30
3
BoardVitals Medical Exam Prep boardvitals 18 12
4
Myanmar Exam Result - Aung Sa Yin (အောင်စာရင်း) exam results app 2020 myanmar ≤5 1
5
ইনসেপশন এক্সাম (Inception Exam BCS Preparation) inception 43 35
6
CASA PPL Practice Exam Quiz ppl exam preparation ≤5 30
7
G-TEC Exam Master exam master 12 11
8
All Exam Results bseh ≤5 30
9
Exam Calculator exam calculator ≤5 3
10
Journeyman Plumber Exam StudyToken askrain app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
usps 66 39 248 151
cheg 61 55 249 235
cheggs 61 53 249 237
chegg 61 51 250+ 216
sat 58 66 250+ 25

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
USPS MOBILE® usps tracking 62 31
2
Informed Delivery® informed delivery 47 35
3
Package Tracking - USPS, DHL, UPS, FedEx, TNT packlink 43 40
4
USPS Postal Exam Practice Tests postal exams 9 3
5
USPS® AR usps ar ≤5 11
6
ParcelTrack - Package Tracker for Fedex, UPS, USPS parcel track 42 16
7
USPS Survey united states postal service 42 39
8
Tracking parcels for USPS usps tracking number 45 28
9
ALL-IN-ONE PACKAGE TRACKING 17 track 55 32
10
Package Tracker - Fedex, USPS, UPS, Wish, DHL, TNT myhermes 39 30

These five keywords: “usps”, “cheg”, “cheggs”, “chegg”, “sat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “USPS MOBILE®”, “Informed Delivery®”, “Package Tracking - USPS, DHL, UPS, FedEx, TNT”, “USPS Postal Exam Practice Tests”, “USPS® AR”, “ParcelTrack - Package Tracker for Fedex, UPS, USPS”, “USPS Survey”, “Tracking parcels for USPS”, “ALL-IN-ONE PACKAGE TRACKING”, “Package Tracker - Fedex, USPS, UPS, Wish, DHL, TNT”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “exam”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “exam