"esthetics" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “esthetics” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “laravel”, “delivering”, “exell”, “f-22”, “word unscrambler”, “manga”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “esthetics” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword esthetics from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
aesthetics 48 24 250+ 56
fondos aesthetics 29 3 250+ 33
esthetics wallpaper 12 1 250+ 14
advanced aesthetics 11 22 249 160
allure aesthetics ≤5 21 250+ 168

The search volume of the core keyword esthetics in Google App Store reached 46, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 23 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Esthetician Exam Center: State Board Exams & Prep estheticians 46 28
2
Mastering Esthetics - Study for Exam mastering esthetics ≤5 30
3
The Esthetician's Guide to Skincare esthetician 37 14
4
How to Become an Esthetician estheticians 46 28
5
Stripped Esthetics stripped esthetics ≤5 27
6
aesthetic background aesthetic wallpaper 57 41
7
D&A Esthetics d&a esthetics med spa ≤5 30
8
the trip aesthetic games 30 32
9
SF Institute of Esthetics esthetics app ≤5 3
10
aesthetic wallpapers arsthetic 68 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
arsthetic 68 14 250+ 76
asthetic 68 9 250+ 52
a e s t h e t i c 68 3 250+ 23
a e s t h e t i c wallpaper 68 2 250+ 15
home's 65 36 250+ 187

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
aesthetic wallpapers asthetic 68 9
2
aesthetic background aesthetic wallpaper 57 41
3
1000+ AESTHETIC WALLPAPER retro aesthetic wallpaper 19 1
4
Vaporgram ????: Vaporwave, VHS & Glitch Photo Editor vapor wave 28 8
5
Wallofi: Lofi & Aesthetic & Vaporwave Wallpapers aesthetic spacing ≤5 30
6
100 Aesthetic Wallpaper - FREE esthetics wallpaper 12 1
7
Black Aesthetic Wallpaper eboy wallpaper 6 30
8
aesthetic wallpapers aesthetics marketing ≤5 30
9
Aesthetic wallpaper a e s t h e t i c wallpaper 68 2
10
VaporLive????(Vaporwave & aesthetics Live Wallpeprs) live wallpapers aesthetic anime ≤5 30

These five keywords: “arsthetic”, “asthetic”, “a e s t h e t i c”, “a e s t h e t i c wallpaper”, “home's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “aesthetic wallpapers”, “aesthetic background”, “1000+ AESTHETIC WALLPAPER”, “Vaporgram ????: Vaporwave, VHS & Glitch Photo Editor”, “Wallofi: Lofi & Aesthetic & Vaporwave Wallpapers”, “100 Aesthetic Wallpaper - FREE”, “Black Aesthetic Wallpaper”, “aesthetic wallpapers”, “Aesthetic wallpaper”, “VaporLive????(Vaporwave & aesthetics Live Wallpeprs)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “esthetics”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “esthetics