"exell" App Store Keywords Research Case | ASOTools
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"exell" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “exell” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “avex”, “pewdiepie”, “karnataka”, “head up”, “gimal”, “warts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “exell” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword exell from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
exellence 38 43 249 217
texell credit union 11 36 249 242
exellence math for kids ≤5 30 250+ 49
exellior ≤5 30 249 227
texell mobile banking ≤5 27 249 236

The search volume of the core keyword exell in Google App Store reached 45, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Excel: View, Edit, & Create Spreadsheets excel 61 63
2
Word Office - Docx, Excel, Slide, Office Document 2016 word 29 13
3
Google Sheets goigle sheets 68 34
4
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
5
Document Reader : Documents Viewer - PDF Creator document viewer 12 15
6
Excel to PDF exl app pdf ≤5 30
7
Learn Excel Formulas Functions Example App Offline excel spreadsheet formulas ≤5 3
8
AndroXLS editor for XLS sheets android xls editor ≤5 11
9
WPS PDF, Word, Excel,PowerPoint Office Suite, 2020 wps office app free 2020 ≤5 24
10
Excel Reader lector de formato excel ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 79 247 187
giamail 100 74 250+ 247
hot maill 100 30 250+ 22
g o o g l e 100 30 248 213
googoe classroom 95 28 249 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search log-in 56 54
4
Google Drive drive google 85 41
5
Google Assistant - Get things done, hands-free google assistance 56 31
6
Google Meet goigle meets 83 57
7
Google One one 61 85
8
Google Photos images 73 68
9
Google Translate gooletranslet 100 35
10
Google TV (previously Play Movies & TV) movie new 68 13

These five keywords: “googl”, “giamail”, “hot maill”, “g o o g l e”, “googoe classroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Assistant - Get things done, hands-free”, “Google Meet”, “Google One”, “Google Photos”, “Google Translate”, “Google TV (previously Play Movies & TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “exell”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “exell