"word unscrambler" App Store Keywords Research Case | ASOTools
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"word unscrambler" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “word unscrambler” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “2019 movies”, “rottweiler”, “قران”, “inkedin”, “euroshop”, “rembrandt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “word unscrambler” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword word unscrambler from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
word unscrambler free 14 7 250+ 77
unscrambler-word ≤5 9 250+ 116
word unscrambler app offline ≤5 30 250+ 99
multilingual word unscrambler ≤5 30 249 87
sloppycheat word unscrambler ≤5 30 249 76

The search volume of the core keyword word unscrambler in Google App Store reached 49, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Unscrambler letter unscrambler 45 11
2
WordFinder: Unscramble words - solve anagrams unscramble the words 40 13
3
Unscramble Letters unscramble words 50 16
4
Word Unscramble word unscramble 40 14
5
WordFinder: Free Word Games Cheats & Helper word with friends cheats 58 18
6
Word Unscrambler unscrambler-word ≤5 9
7
Word Finder making words with letters 33 15
8
Unscramble Words unscramble the words game ≤5 30
9
Unscramble and build words build words ≤5 15
10
Unscrambler unscrambler ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
÷ games 75 64 249 246
gamess 75 57 250+ 244
mucrosoft 73 38 250+ 174
mircrosoft 73 29 244 150
word 68 97 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Languinis: Word Game linguinis 36 46
2
Genies & Gems - Jewel & Gem Matching Adventure gems 50 67
3
My PlayHome Plus my play home 38 25
4
Chat Master! master 51 83
5
Fruit Ninja® spiel 51 59
6
Temple Run الألعاب 61 60
7
Crossy Road crossed 55 20
8
Sonic Dash - Endless Running & Racing Game sonic the hedgehogs 58 8
9
Geometry Dash Lite geometry dash 58 28
10
Jackpot Party Casino Games: Spin FREE Casino Slots cacino 43 39

These five keywords: “÷ games”, “gamess”, “mucrosoft”, “mircrosoft”, “word”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Languinis: Word Game”, “Genies & Gems - Jewel & Gem Matching Adventure”, “My PlayHome Plus”, “Chat Master!”, “Fruit Ninja®”, “Temple Run”, “Crossy Road”, “Sonic Dash - Endless Running & Racing Game”, “Geometry Dash Lite”, “Jackpot Party Casino Games: Spin FREE Casino Slots”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “word unscrambler”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “word unscrambler