"entertainment news" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “entertainment news” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “admitted”, “breaker”, “resumes”, “zombie vs plants”, “tk”, “my angela talking”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “entertainment news” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword entertainment news from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google entertainment news 11 30 250+ 160
entertainment news for you ≤5 12 250+ 186
entertainment news inc ≤5 9 250+ 157
black entertainment news ≤5 7 250+ 135
news and entertainment apps in hindi ≤5 30 249 202

The search volume of the core keyword entertainment news in Google App Store reached 45, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 127 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ET Live - Entertainment News entertainment tonight 26 18
2
E! News e 62 100
3
Celebrity News & Hot Gossip gossiping 61 18
4
Entertainment News entertainment news for you ≤5 12
5
TMZ tmz 56 46
6
BuzzFeed News buzzfeed news 27 26
7
Snazzy - Celebrity News, Gossip & Trends snazzy 20 22
8
Entertainment Home - Celebrity News & Gossip smacar ≤5 30
9
Celebrity News & Gossip celebrity news and gossip 7 6
10
Hot Gossip - Celebrity news, scandals, and updates gossip city ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ýahoo mail 93 28 250+ 136
yahoos 93 26 250+ 129
yahoo mails 93 25 250+ 126
hayoo mail 93 24 250+ 121
netglixx 93 30 249 29

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Mail – Organized Email yahoo mails 93 25
2
Yahoo Mail Go - Organized Email yahoo organizzarsi ≤5 25
3
Login for Yahoo Mail & more yahoo massenger 29 23
4
Yahoo - News, Mail, Sports my yahoo 34 26
5
Email for Yahoo Mail, Outlook & More مكتوب ياهو 6 29
6
Login for Yahoo Mail And Other App yahoo account key code ≤5 30
7
Fast Login For Email And Other App yahoo mail login app only ≤5 15
8
Mail App (powered by Yahoo) مكتوب ياهو 6 29
9
Organized Email for Yahoo Mail and more yahoo mail organised email ≤5 16
10
Email App for Android netzero email apps for android ≤5 19

These five keywords: “ýahoo mail”, “yahoos”, “yahoo mails”, “hayoo mail”, “netglixx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Mail – Organized Email”, “Yahoo Mail Go - Organized Email”, “Login for Yahoo Mail & more”, “Yahoo - News, Mail, Sports”, “Email for Yahoo Mail, Outlook & More”, “Login for Yahoo Mail And Other App”, “Fast Login For Email And Other App”, “Mail App (powered by Yahoo)”, “Organized Email for Yahoo Mail and more”, “Email App for Android”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “entertainment news”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “entertainment news