"fathers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fathers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tienda”, “icq”, “renewing”, “miranda”, “navis”, “mature dating”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fathers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fathers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fathers day 53 16 250+ 5
godfathers pizza 34 45 250+ 231
fathers day quotes 33 30 250+ 14
fathers day cards 28 1 250+ 14
fathers day card 26 2 250+ 12

The search volume of the core keyword fathers in Google App Store reached 45, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 23 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Father and Son father and son 30 14
2
Baby Hazel Fathers Day fathers day 53 16
3
Dadapp - Meet Dad Friends dad af - for dads by dads ≤5 30
4
Virtual Single Dad Simulator: Happy Father father 45 50
5
Who's the Father father 45 50
6
Father Quotes and Sayings best father quotes 12 4
7
Daddy Up daddy up 12 11
8
Happy Fathers Day 2020 : Wishes and Cards happy fathers day ≤5 30
9
Best Dad In The World best dad in the entire world ≤5 30
10
Daddy's Messy Day - Help Daddy While Mommy's away mommys 43 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spa 63 73 250+ 57
familiy 60 20 250+ 138
gay sex 60 10 250+ 83
happy 58 79 250+ 101
suicidesquid 58 58 249 235

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spa Day Makeup Artist: Salon Games bellesa 41 21
2
Spa Master ampersand game studios ≤5 24
3
Spa Day with Daddy - Makeover Adventure for Girls girl makeover for dad ≤5 30
4
Princess Full Body Spa Salon back spa 29 16
5
Princess Multiple Prom Spa Salon And Makeover nerdy farm girl makeover & spa ≤5 30
6
Spa and wax Unisex Beauty Salon waxing salon 7 6
7
Beauty Hair Salon: Fashion SPA beauty salon 36 35
8
My Spa Resort: Grow, Build & Beautify my spa resort 8 23
9
Sally's Spa sally's spa 15 24
10
Sally's Spa Lite sally's food lite ≤5 30

These five keywords: “spa”, “familiy”, “gay sex”, “happy”, “suicidesquid”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spa Day Makeup Artist: Salon Games”, “Spa Master”, “Spa Day with Daddy - Makeover Adventure for Girls”, “Princess Full Body Spa Salon”, “Princess Multiple Prom Spa Salon And Makeover”, “Spa and wax Unisex Beauty Salon”, “Beauty Hair Salon: Fashion SPA”, “My Spa Resort: Grow, Build & Beautify”, “Sally's Spa”, “Sally's Spa Lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fathers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fathers