"zombie vs plants" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zombie vs plants” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “extreme”, “دردشة”, “betfair”, “优酷”, “harvester”, “september 20”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zombie vs plants” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zombie vs plants from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plants vs zombie 2 31 20 249 138
zombie vs plants 3 25 17 250+ 146
zombie vs plants 2 21 16 248 138
zombie vs plants games 18 25 250+ 170
zombie plants vs zombies 12 14 248 144

The search volume of the core keyword zombie vs plants in Google App Store reached 43, its difficulty level reached 18, and the number of apps related to it reached 249, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies FREE zoombi 56 39
2
Plants vs. Zombies™ 2 Free zombies va plants 51 19
3
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
4
Plants vs. Zombies™ Watch Face guide for plants vs zombies ≤5 13
5
Plants vs Goblins 2 plants vs goblins 1 2 3 4 ≤5 18
6
Mod Plant VS Zombie for Mcpe plants vs zombies 3 gratis minecraft ≤5 13
7
Learn to Draw Zombies Vs Plant stickers de plantas vs zombies para whatsapp ≤5 11
8
Merge Plants: Zombie Defense save the plant ≤5 8
9
PvZ Amino for Plants vs. Zombies pvz amino en español ≤5 30
10
Hint for Zombies Shooting 2 植物大战僵尸1 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jymbo 66 55 250+ 226
the walkimg dead 63 27 250+ 143
advengers endgame 60 10 250+ 97
main craft pocket edition 60 30 250+ 24
avengers 59 19 250+ 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jumbo: Privacy + Security jumvo 66 55
2
DEAD TARGET: Zombie Offline - Shooting Games zombie games 46 32
3
Sniper 3D: Fun Offline Gun Shooting Games Free game free downloading 58 57
4
BLK - Meet Black singles nearby! blackwhole 50 25
5
Zombie Frontier 3: Sniper FPS zombies 54 45
6
Meijer meijer 55 44
7
Signal Private Messenger sgnail 77 50
8
Wish - Shopping Made Fun wiah 72 34
9
Galaxy Attack: Alien Shooter gàmes free 55 54
10
JAUMO Dating – Flirt With Local Singles juamos 70 30

These five keywords: “jymbo”, “the walkimg dead”, “advengers endgame”, “main craft pocket edition”, “avengers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Jumbo: Privacy + Security”, “DEAD TARGET: Zombie Offline - Shooting Games”, “Sniper 3D: Fun Offline Gun Shooting Games Free”, “BLK - Meet Black singles nearby!”, “Zombie Frontier 3: Sniper FPS”, “Meijer”, “Signal Private Messenger”, “Wish - Shopping Made Fun”, “Galaxy Attack: Alien Shooter”, “JAUMO Dating – Flirt With Local Singles”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zombie vs plants”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zombie vs plants