"english-language" App Store Keywords Research Case | ASOTools
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"english-language" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “english-language” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pasta recipes”, “tamales”, “at home security camera”, “bueaty”, “c.a.s.e”, “qr code reader ··”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “english-language” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword english-language from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
english language 24 26 250+ 205
english language learning 21 16 250+ 174
learning english language 21 15 250+ 154
learn language english 14 15 250+ 176
learn english language 14 15 250+ 169

The search volume of the core keyword english-language in Google App Store reached 38, its difficulty level reached 22, and the number of apps related to it reached 249, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Duolingo: Learn Languages Free duolingo 68 34
2
Learn American English language for free – Drops english language 24 26
3
English Speaking Practice english-speaking 39 12
4
Learn English - Listening and Speaking learn english 43 51
5
English Grammar Learning Free Offline Grammar Book english grammar learning ≤5 30
6
Hello English: Learn English learned english 43 19
7
English Language (1) gcse english language 12 11
8
Spoken English in 10 days learn english in 40 days ≤5 30
9
EWA: Learn English Language ewa 34 42
10
English Listening and Speaking english listening 22 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
trudication 87 53 249 220
bbcnews 87 24 250+ 169
inglés-español traductor 87 16 250+ 113
hindi english 78 29 250+ 85

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® fruiy 56 17
3
Candy Crush Soda Saga sagas 50 33
4
Facebook faceb 100 79
5
DC Legends: Fight Superheroes bat-man 63 54
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 61
8
HSK Online — HSK Study and Exams hsk 30 32
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “trudication”, “bbcnews”, “inglés-español traductor”, “hindi english”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “english-language”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “english-language