"c.a.s.e" App Store Keywords Research Case | ASOTools
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"c.a.s.e" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “c.a.s.e” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mibanco”, “biologie”, “[adult swim]”, “icdrama”, “throttling”, “stone island”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “c.a.s.e” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword c.a.s.e from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
c.a.s.e animatronics 19 16 250+ 163
c.a.s.e animatronics 2 9 20 250+ 193
c.a.s.e animatronics 2 multiplayer ≤5 21 250+ 214
c.a.s.e animatronics 2 survival ≤5 20 250+ 219
c.a.s.e. mobile ≤5 30 250+ 189

The search volume of the core keyword c.a.s.e in Google App Store reached 48, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CASE: Animatronics - Horror game case 42 66
2
Case Battle - Skins simulator just in case online ≤5 30
3
Criminal Case crime 41 67
4
CASE Credit Union Mobile cases bank ≤5 5
5
Case Opener - skins simulator with minigames opener 24 37
6
Criminal Case: The Conspiracy the conspiracy 23 27
7
Travel in Time travel in time 41 23
8
Case Royale - case opening simulator for CS GO caseroyale ≤5 24
9
Case Simulator 2 csgo case 23 18
10
Case Chase - Case Opening Simulator for CSGO cdgo case 28 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wayfair 70 39 249 190
cash app 69 33 249 135
mercadoria pago 65 49 250+ 212
ألاعب 61 63 249 249
app 60 75 250+ 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wayfair - Shop All Things Home furnitures 56 7
2
Coupons for Wayfair discount codes by Coupon Apps wayfair professional 24 42
3
Get Free Shipping on EVERYTHING!* overstock 58 39
4
Warehouse Companion wayfair warehouse companion ≤5 30
5
Notify by Wayfair Tech wayfair tech ≤5 30
6
IKEA imea 87 43
7
Joss & Main: Home Furniture & Decor crate and barrel 52 38
8
Birch Lane birch lane 37 41
9
AllModern all modern 42 24
10
Costco Wholesale cotsco 80 43

These five keywords: “wayfair”, “cash app”, “mercadoria pago”, “ألاعب”, “app”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wayfair - Shop All Things Home”, “Coupons for Wayfair discount codes by Coupon Apps”, “Get Free Shipping on EVERYTHING!*”, “Warehouse Companion”, “Notify by Wayfair Tech”, “IKEA”, “Joss & Main: Home Furniture & Decor”, “Birch Lane”, “AllModern”, “Costco Wholesale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “c.a.s.e”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “c.a.s.e