"house plans" App Store Keywords Research Case | ASOTools
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"house plans" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “house plans” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “foodo”, “kb”, “free anime”, “amazing world of gumball”, “mcdonald's”, “pro-bono”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “house plans” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword house plans from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
duplex house plans 23 30 248 47
tiny house floor plans 19 30 250+ 32
house plans free 16 5 250+ 60
3d house plans 13 7 249 58
2 storey house floor plans 6 1 250+ 30

The search volume of the core keyword house plans in Google App Store reached 41, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Floor Plan Creator floor 50 63
2
House Plans eplans 31 18
3
House Plan Design 30*40 house plan 3d 16 3
4
100 House Plans in PDF and CAD north face house plan 14 4
5
modern sketch house plans building plans construction sketch ≤5 30
6
House floor plan ideas rez-de-chaussée 28 37
7
Planner 5D - Home & Interior Design Creator arquitecto 48 9
8
250 small house plans small duplex house plans 6 30
9
3D house plan designs juegos de hacer maquetas de casas ≤5 10
10
Small House Plans Ideas proiecte case mici 16 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zilliow 78 27 250+ 138
zilliw 78 21 250+ 112
zillow 76 20 250+ 106
adidas 70 26 245 152
tealtor 68 23 250+ 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliw 78 21
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
4
Premier Agent® zillow premier agent 24 34
5
HotPads Apartments & Home Rentals sapartment 61 56
6
Redfin Real Estate: Search Homes for Sale redfin 60 23
7
Zillow Rental Manager zillow rental manager 28 39
8
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
9
Trulia Rent Apartments & Homes rentals homes 58 12
10
Zumper - Apartment Rental Finder zumper 40 24

These five keywords: “zilliow”, “zilliw”, “zillow”, “adidas”, “tealtor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zillow: Find Houses for Sale & Apartments for Rent”, “Apartments & Rentals - Zillow”, “Realtor.com Real Estate: Homes for Sale and Rent”, “Premier Agent®”, “HotPads Apartments & Home Rentals”, “Redfin Real Estate: Search Homes for Sale”, “Zillow Rental Manager”, “Trulia Real Estate: Search Homes For Sale & Rent”, “Trulia Rent Apartments & Homes”, “Zumper - Apartment Rental Finder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “house plans”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “house plans