"employe" App Store Keywords Research Case | ASOTools
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"employe" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “employe” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “feuerwehrmann sam”, “kuhn”, “mind mapping”, “freebirds”, “odnoklassniki”, “tvguide”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “employe” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword employe from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
unemployed 70 24 248 116
state employee credit union 56 13 248 74
state employees credit union 56 7 249 52
employed 50 11 250+ 88
employee 39 53 250+ 25

The search volume of the core keyword employe in Google App Store reached 34, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ezClocker: Employee Time Tracking and Scheduling ezclocker 6 32
2
TSheets Time Tracker tsheets 43 43
3
Employee Management System: Attendance Manager employees 34 14
4
TSheets Time Clock Kiosk tsheets kiosk ≤5 23
5
Free Employee Attendance, Payroll, Time Tracking my punch – office attendance record system ≤5 30
6
Workforce.com: Employee Time Clock tanda time clock app ≤5 13
7
TrackSmart Attendance tracksmart attendance ≤5 27
8
Employee Link - Timesheets & Scheduling employee app trackcompanybus ≤5 30
9
Employee Time Clock w/ GPS, Scheduling & Messaging timesheet mobile 8 3
10
OnTheClock - Employee Time Clock on the clock 28 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aotaop 100 30 29 6
indeed 78 20 248 120
etransfer 75 23 248 121
coronus 73 58 250+ 226
lowes 72 49 249 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Frontline Health Portal health portal 23 4
2
ঈশপের গল্প Aesop Story Bangla ishoper golpo in bengali ≤5 30
3
Aesop Fables for children - 2018 aesop fables - school version ≤5 30
4
Aesop's Fables aesop fables 5in1 ≤5 30
5
Frontline ERP & SIS erp 38 58
6
SubSidekick - Frontline Aesop Online Substitutes aesop for substitutes 11 34
7
Aesop's Fables fables 28 21
8
SubAssistant for Frontline Absence Management subassistant ≤5 21
9
???? ???? Aesop Audiobook Collection aesop's fables audiobook ≤5 30
10
The Aesop Fables aesop for children ≤5 30

These five keywords: “aotaop”, “indeed”, “etransfer”, “coronus”, “lowes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Frontline Health Portal”, “ঈশপের গল্প Aesop Story Bangla”, “Aesop Fables for children - 2018”, “Aesop's Fables”, “Frontline ERP & SIS”, “SubSidekick - Frontline Aesop Online Substitutes”, “Aesop's Fables”, “SubAssistant for Frontline Absence Management”, “???? ???? Aesop Audiobook Collection”, “The Aesop Fables”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “employe”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “employe