"emma's" App Store Keywords Research Case | ASOTools
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"emma's" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “emma's” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xbox game pass”, “cool wallpapers”, “english”, “evernote”, “neha kakkar”, “shruti hassan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “emma's” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword emma's from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
emma's adventure 9 25 250+ 219
emma's fashion show ≤5 30 250+ 237
emma's deli ny ≤5 30 250+ 227
emma's toystore ≤5 30 250+ 193
emma's diary ≤5 30 250+ 181

The search volume of the core keyword emma's in Google App Store reached 50, its difficulty level reached 17, and the number of apps related to it reached 248, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Emma's Journey: Fashion Shop emmas 50 17
2
Emma's Adventure: California california adventure 11 30
3
Emma's Toystore emma's toystore ≤5 30
4
Chef Emma chef emma ≤5 27
5
Emma's Bed Time DayCare Activities Game baby emma new games ≤5 30
6
Pregnant Talking Cat Emma talking cat pet ≤5 13
7
Emma the Cat Gardener: My Virtual Pet emma gardner ≤5 23
8
Emma School Trip To Zoo: Family Animal Park real kids zoo park trip ≤5 30
9
Vampire Secrets: The New Vamp huskymobile ≤5 30
10
Emma's - Happy Gardening emma's garden ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
supermarkets 72 15 249 81
emma watson 68 37 249 132
supee mercado 66 21 249 130
supermarche 63 17 250+ 126
holeywod 61 50 247 204

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Supermarket Game supper market 72 16
2
Supermarket Cashier Simulator - Money Math Game spermarket 72 22
3
Idle Supermarket Tycoon - Tiny Shop Game supermarket 58 67
4
Supermarket Mania Journey winkels 38 49
5
Supermarket Cash Register Sim: Girls Cashier Games super marcher 63 30
6
Supermarket Grocery Superstore - Supermarket Games superstore 36 43
7
Supermarket Game 2 supermarket game 2 ≤5 30
8
My Supermarket Story : Store tycoon Simulation my supermarkets 24 11
9
Baby Panda's Supermarket baby shopping 46 19
10
Supermarket Shopping Cash Register Cashier Games juegos de tiendas 14 21

These five keywords: “supermarkets”, “emma watson”, “supee mercado”, “supermarche”, “holeywod”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Supermarket Game”, “Supermarket Cashier Simulator - Money Math Game”, “Idle Supermarket Tycoon - Tiny Shop Game”, “Supermarket Mania Journey”, “Supermarket Cash Register Sim: Girls Cashier Games”, “Supermarket Grocery Superstore - Supermarket Games”, “Supermarket Game 2”, “My Supermarket Story : Store tycoon Simulation”, “Baby Panda's Supermarket”, “Supermarket Shopping Cash Register Cashier Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “emma's”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “emma's