"cool wallpapers" App Store Keywords Research Case | ASOTools
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"cool wallpapers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cool wallpapers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “skywar”, “super”, “aerie”, “whatsapp business”, “yelp”, “dreadlock”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cool wallpapers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cool wallpapers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cool wallpapers for boys 34 10 249 111
cool anime wallpapers 34 5 250+ 55
cool wallpapers for girl 33 4 250+ 67
cool wallpapers for girls 33 30 250+ 75
cool wallpapers hd 20 14 250+ 133

The search volume of the core keyword cool wallpapers in Google App Store reached 53, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 146 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cool Wallpapers 4K cool wallpaper 44 26
2
Cool Wallpapers cool walpapers 20 11
3
Dope Wallpapers HD 4K dope 43 38
4
dope wallpaper coolest wallpapers 60 22
5
Ghetto Wallpapers ???? 2020 raps wallpaper 29 5
6
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
7
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD worpeper 77 31
8
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
9
Cool Wallpapers and Keyboard - Steampunk Pipes cool looking app ≤5 30
10
Cool Wallpaper Expert Best 4K & HD Wallpapers best 4k hd wallpapers for boys ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallp 77 92 250+ 186
worpeper 77 31 250+ 205
wallaper 77 29 250+ 229
wallpapper 77 29 250+ 223
ưallpaper 77 27 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WalP - HD & 4K Stock Wallpapers wallpaperaccess 24 30
2
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
3
Wallpapers wallaper 77 29
4
Backdrops - Wallpapers backdrops for photos 50 27
5
Walpy - Wallpapers hareketli wallpaper yapma ≤5 12
6
STOKiE: Stock HD Wallpapers & Backgrounds stocky 26 35
7
WallP - Wallpapers wallz ≤5 10
8
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
9
4K Wallpapers - Auto Wallpaper Changer 4k wallpaper 53 32
10
WallsPy - HD Wallpapers & Backgrounds wallspy hd wallpapers u0026 backgrounds ≤5 8

These five keywords: “wallp”, “worpeper”, “wallaper”, “wallpapper”, “ưallpaper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WalP - HD & 4K Stock Wallpapers”, “Walli - 4K, HD Wallpapers & Backgrounds”, “Wallpapers”, “Backdrops - Wallpapers”, “Walpy - Wallpapers”, “STOKiE: Stock HD Wallpapers & Backgrounds”, “WallP - Wallpapers”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “4K Wallpapers - Auto Wallpaper Changer”, “WallsPy - HD Wallpapers & Backgrounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cool wallpapers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cool wallpapers