"powerpoint template" App Store Keywords Research Case | ASOTools
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"powerpoint template" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “powerpoint template” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “technics”, “maker games”, “voxer”, “brick”, “uganda knuckles”, “imaginas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “powerpoint template” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword powerpoint template from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
powerpoint templates 32 21 248 137
free powerpoint templates design 14 17 249 141
powerpoint template maker ≤5 30 250+ 103
free powerpoint templates download ≤5 30 249 196
powerpoint templates free download ≤5 30 249 181

The search volume of the core keyword powerpoint template in Google App Store reached 50, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
2
Free PPT Office Templates free ppt templates 34 30
3
Zoho Show - Presentation Tool & Slideshow creator show 51 73
4
Presentation Creator haiku deck 15 25
5
Presentations Office Templates slide tempate 26 24
6
Slide Downloader : Powerpoint PPT Download, Search slideshare powerpoint downloader 14 30
7
Google Slides oogle slides 70 42
8
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
9
PDF to PPTX Converter convert pdf to powerpoint 21 7
10
My PPTX Presentation: Word, Excel, PowerPoint, PDF presentar 39 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goigle docs 83 41 249 184
oogle docs 83 40 249 185
google mmett 83 30 249 178
office.365 83 30 248 133
саnva 82 63 250+ 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Docs oogle docs 83 40
2
Google Sheets goigle sheets 68 33
3
Google Drive google drivs 85 42
4
Google Slides oogle slides 70 42
5
Google Duo - High Quality Video Calls apinoide 72 65
6
Files by Google: Clean up space on your phone files 58 45
7
Google PDF Viewer drive pdf 56 19
8
Google Home hromecast 65 43
9
Google Keep - Notes and Lists tubufy 80 69
10
Google One google one 44 45

These five keywords: “goigle docs”, “oogle docs”, “google mmett”, “office.365”, “саnva”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Docs”, “Google Sheets”, “Google Drive”, “Google Slides”, “Google Duo - High Quality Video Calls”, “Files by Google: Clean up space on your phone”, “Google PDF Viewer”, “Google Home”, “Google Keep - Notes and Lists”, “Google One”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “powerpoint template”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “powerpoint template