"emiji" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “emiji” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hsa”, “radisson”, “indemnity”, “keyboard for ipad”, “imagenes de amor”, “¡tunes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “emiji” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword emiji from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
emijikeyboard 38 30 250+ 218
emiji maker ≤5 9 250+ 107
emijin 2020 ≤5 30 250+ 155
emijikeyboard foto ≤5 30 250+ 169
emijikeyboard bts ≤5 30 250+ 59

The search volume of the core keyword emiji in Google App Store reached 42, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 152 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
❤️Emoji keyboard - Cute Emoticons, GIF, Stickers emoji 61 87
2
Bitmoji bitmoji 62 35
3
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font keybord 48 23
4
Elite Emoji umoji 65 23
5
Emoji Keyboard Cute Emoticons - Theme, GIF, Emoji emoji for facebook 46 14
6
Anymoji-3D Emoji Avatar & Face Cam amoji 47 23
7
Avatoon - Avatar Creator, Emoji Maker & Cartoon Me avatar 61 78
8
Kika Keyboard 2020 - Emoji Keyboard, Stickers, GIF qeyboard 60 22
9
Emoji Keyboard Lite colorkey 12 21
10
Facemoji Emoji Keyboard Pro: Emoji, Fonts, Theme meme keyboard pro ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instugrame 100 30 249 234
waasaph 90 30 250+ 30
whatsapp 89 90 250+ 153
snapchat 83 46 250+ 86
tjk. tok 83 14 250+ 102

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Insta Story Art - Instagram stories maker storico 11 15
2
Sudoku whusaap 90 41
3
DEVAR - Augmented Reality App devar 24 25
4
Collage Maker - Photo Editor & Photo Collage collage 58 90
5
FBReader: Favorite Book Reader fbreader 16 33
6
Brilliant brilliantly 43 13
7
Fonts - Emojis & Fonts Keyboard fonts 68 76
8
Preview - Plan your Instagram preview 41 49
9
MovieStarPlanet 2 hollywood planet 33 44
10
Face Live Camera: Photo Filters, Emojis, Stickers caras felices 43 30

These five keywords: “instugrame”, “waasaph”, “whatsapp”, “snapchat”, “tjk. tok”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Insta Story Art - Instagram stories maker”, “Sudoku”, “DEVAR - Augmented Reality App”, “Collage Maker - Photo Editor & Photo Collage”, “FBReader: Favorite Book Reader”, “Brilliant”, “Fonts - Emojis & Fonts Keyboard”, “Preview - Plan your Instagram”, “MovieStarPlanet 2”, “Face Live Camera: Photo Filters, Emojis, Stickers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “emiji”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “emiji