"tour" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tour” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yurtiçi kargo”, “butterfly”, “wildest”, “kpi”, “skinseed minecraft”, “charity”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tour” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tour from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tourube 70 41 249 199
itourent 61 29 250+ 137
tour de francia 60 18 250+ 118
pga tour 56 10 247 53
tourus 55 59 249 247

The search volume of the core keyword tour in Google App Store reached 40, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mario Kart Tour go karting 56 10
2
Street Racing Grand Tour-mod & drive сar games 🏎️ гогки 33 43
3
Tour Tracker Grand Tours • Vuelta a España tour etappe 34 36
4
Traffic Tour traffic tour 17 14
5
PGA TOUR pga tour 56 10
6
Just Ahead: Audio Tour Guides hoover dam tour 11 20
7
Tour de France 2020 Official Game - Sports Manager tour de france 53 26
8
Tour Guide tour guide 23 31
9
Action Tour Guide action tour guide ≤5 30
10
On Tour Board Game on tour board game ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googke maps 93 26 250+ 177
goggles map 93 21 250+ 161
google màps 93 21 250+ 156
hoogle maps 93 20 250+ 153
goofle maps 93 19 250+ 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
Google Maps Go - Directions, Traffic & Transit google mals 93 28
3
Google Earth eather 100 96
4
Google Street View street view 51 43
5
Google My Maps my.maps 46 30
6
Navigation for Google Maps Go nawigacji google 18 16
7
Android Auto - Google Maps, Media & Messaging auto 56 73
8
Street View - Earth Map Live, GPS & Satellite Map satelite map 34 8
9
Maps Directions & GPS Navigation map apple 39 20
10
GPS Maps and Navigation actualizar mapa google 2020 ≤5 8

These five keywords: “googke maps”, “goggles map”, “google màps”, “hoogle maps”, “goofle maps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Google Earth”, “Google Street View”, “Google My Maps”, “Navigation for Google Maps Go”, “Android Auto - Google Maps, Media & Messaging”, “Street View - Earth Map Live, GPS & Satellite Map”, “Maps Directions & GPS Navigation”, “GPS Maps and Navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tour”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tour