"hsa" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hsa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “whatsapp status downloader”, “the simpson”, “window”, “heads”, “nike training club”, “fallout 76”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hsa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hsa from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
candy crushsaga	45	21	250+	144
candy cruchsaga	45	19	250+	136
candycrushsaga	34	25	250+	173
momina mustehsan	33	29	250+	220
samhsa	28	42	250+	220

The search volume of the core keyword hsa in Google App Store reached 32, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		HSA Bank Mobile	hsa bank	28	6
2		Starship HSA	starship hsa	≤5	28
3		HealthEquity Mobile	health equity	39	43
4		Lively HSA	lively	38	31
5		Associated Bank HSA PLUS	associated bank hsa plus	≤5	27
6		MyHealth BofA	hsa bank of america	21	30
7		HSA Central	hsa central	≤5	23
8		AvidiaHealth HSA	avidiahealth hsa	≤5	30
9		Discovery Benefits Mobile	discovery benefits	31	24
10		FIFTH THIRD BANK HSA	fifth third bank hsa	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
bank of anerica	77	18	249	126
bamk of america	77	17	250+	120
bank of ameroca	77	16	249	131
banks of america	77	16	248	107
bank of amarica	77	14	250+	97

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Bank of America Mobile Banking	bamk of america	77	17
2		Bank of America Private Bank	private bank	28	12
3		MyHealth BofA	hsa bank of america	21	30
4		BofA Prepaid Mobile	bank of america edd	57	20
5		CashPro	cashpro	24	31
6		Credit Union of America	credit union	47	56
7		BofA Authenticator	bofa authenticator	13	32
8		Research Library	research library & analytics	≤5	30
9		All America Bank	all america bank	8	10
10		BOA Mobile Wallet	boa mobile wallet	≤5	30

These five keywords: “bank of anerica”, “bamk of america”, “bank of ameroca”, “banks of america”, “bank of amarica”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bank of America Mobile Banking”, “Bank of America Private Bank”, “MyHealth BofA”, “BofA Prepaid Mobile”, “CashPro”, “Credit Union of America”, “BofA Authenticator”, “Research Library”, “All America Bank”, “BOA Mobile Wallet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hsa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools