"easter egg" App Store Keywords Research Case | ASOTools
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"easter egg" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “easter egg” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “músico”, “virginia”, “night club”, “moda”, “tent”, “license”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “easter egg” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword easter egg from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
easter eggs 23 11 250+ 32
easter egg hunts 7 30 250+ 91
easter egg hunt 6 9 249 67
my 3d easter eggs ≤5 11 249 101
easter egg games ≤5 4 250+ 68

The search volume of the core keyword easter egg in Google App Store reached 36, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Easter Egg Collection in Android easter egg bird ≤5 30
2
Easter Egg from Android Nougat easters ≤5 30
3
Easter egg for Android android easter egg system app ≤5 14
4
Easter Egg Coloring Game For Kids easter's egg 23 1
5
Cracky Egg - Easter Game easter eggs 23 11
6
Easter Egg easter egg break ≤5 2
7
Easter Egg Toss egg basket 17 10
8
Easter Egg Launcher (28KB) android easter egg system app ≤5 14
9
Ocquarium - Android Oreo Easter Egg android easter egg app ≤5 30
10
Easter Eggs easter eggs 23 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hrome 75 41 248 156
cherome 75 39 249 185
goggle chrome 72 36 249 171
google chorme 72 28 249 146
google chrom 72 28 249 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Chrome: Fast & Secure chrome 76 47
2
Chrome Beta extensions for chrome 56 38
3
Android System WebView terminalz 39 53
4
Chrome Dev dev 46 60
5
Chrome Canary (Unstable) canary chrome 24 33
6
Android System WebView Canary webview 26 30
7
TVWeb Browser for TV android tv web browser 9 10
8
Google app for Android TV favortie 53 55
9
Google Home hromecast 65 45
10
Firefox Browser: fast, private & safe web browser firefox 69 33

These five keywords: “hrome”, “cherome”, “goggle chrome”, “google chorme”, “google chrom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Chrome: Fast & Secure”, “Chrome Beta”, “Android System WebView”, “Chrome Dev”, “Chrome Canary (Unstable)”, “Android System WebView Canary”, “TVWeb Browser for TV”, “Google app for Android TV”, “Google Home”, “Firefox Browser: fast, private & safe web browser”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “easter egg”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “easter egg