"night club" App Store Keywords Research Case | ASOTools
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"night club" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “night club” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “church's chicken”, “bbc persian”, “slides”, “maxima”, “add block”, “testers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “night club” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword night club from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
night clubs 51 21 250+ 133
midnight club 29 31 250+ 207
mid night club 28 23 250+ 181
midnight club los angeles 26 32 250+ 207
midnight club 3 dub edition 19 34 249 220

The search volume of the core keyword night club in Google App Store reached 39, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nightclub Story™ nightclub 37 26
2
Party Clicker — Idle Nightclub Game night clubs 51 21
3
Nightclub Empire - Idle Disco Tycoon nightclub master ≤5 14
4
ID Please simulated 45 34
5
Pretend Play: Night Club العاب مسرحية التظاهر ≤5 16
6
Fiesta Night Club fiesta night club ≤5 17
7
Night Clubs Dances USA nightclub & bar show 2020 ≤5 30
8
Disco lights flashlight disco ball 26 17
9
Mad For Dance - Taptap Dance taptap dance ≤5 14
10
MyClubConnect - Night Club Events Finder nightlife and event finder ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wtpsap 90 30 250+ 226
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
tuichw 85 17 250+ 100
tittok 83 25 250+ 146

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Halloween - Coloring & Games halloween coloring book for toddlers & kids ≤5 12
2
Coloring Book - Kids Paint colouring book kids 24 11
3
Daisy Bunny daisy game ≤5 26
4
WhatSaga | Story Split | Save Status wa long lei ≤5 30
5
Sudoku whusaap 90 41
6
Xender - Share Music&Video, Transfer Photo, File exender 61 21
7
Plus Messenger plus 46 73
8
Whats Web Scan whatsapp web scan 45 14
9
Emoji Editor - WAStickerApps emoji editor 19 15
10
Opus Player - WhatsApp Audio Search and Organize opus 36 42

These five keywords: “wtpsap”, “roblodd”, “roblodlx”, “tuichw”, “tittok”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Halloween - Coloring & Games”, “Coloring Book - Kids Paint”, “Daisy Bunny”, “WhatSaga | Story Split | Save Status”, “Sudoku”, “Xender - Share Music&Video, Transfer Photo, File”, “Plus Messenger”, “Whats Web Scan”, “Emoji Editor - WAStickerApps”, “Opus Player - WhatsApp Audio Search and Organize”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “night club”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “night club