"dress game" App Store Keywords Research Case | ASOTools
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"dress game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dress game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “conectores”, “denon”, “muds”, “college football schedule”, “path of exile”, “subscribe”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dress game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dress game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dress up game 38 36 250+ 170
dress games 33 19 250+ 167
dress up game for girls 29 15 250+ 142
dress games for girls 29 30 250+ 176
the barbie dress-up game 24 17 250+ 180

The search volume of the core keyword dress game in Google App Store reached 41, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 184 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yes, that dress! yes 50 62
2
DIY Fashion Star - Design Hacks Clothing Game fashon 42 25
3
Princess Dress up Games - Princess Fashion Salon dressing 34 22
4
Shopping Mall Girl - Dress Up & Style Game centro commerciale 45 15
5
Chibi Doll - Avatar Creator doll 53 72
6
Millionaire Wedding - Lucky Bride Dress Up bride 35 26
7
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 28
8
Red Carpet Dress Up Girls Game dress up the girls games 29 14
9
Dress Up Games Stylist - Fashion Diva Style ???? dressups games 41 16
10
???? Sophie Fashionista - Dress Up Game jogos de maquiagem e vestir 6 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barbi 65 44 250+ 206
fashion nova 65 29 249 175
elisabeth shue 63 62 250+ 248
babys 63 22 236 163
girl 62 94 250+ 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie Dreamhouse Adventures barbie 62 39
2
Barbie™ Fashion Closet barby games 43 34
3
Barbie Magical Fashion princesses 44 19
4
Fashion Doll: Shopping Day SPA ❤ Dress-Up Games barbie geyms 43 30
5
Fashion Doll's Sports day barbie sports day ≤5 18
6
Dream Doll House - Decorating Game barbie dolls house 38 13
7
Barbie Fashion Fun™ malibu 38 37
8
Barbie™ World Explorer juegos de baibie 38 30
9
Trendy Fashion Styles Dress Up dress up 41 69
10
Colorful Fashion Hair Salon colorful fashion hair salon ≤5 9

These five keywords: “barbi”, “fashion nova”, “elisabeth shue”, “babys”, “girl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Barbie Dreamhouse Adventures”, “Barbie™ Fashion Closet”, “Barbie Magical Fashion”, “Fashion Doll: Shopping Day SPA ❤ Dress-Up Games”, “Fashion Doll's Sports day”, “Dream Doll House - Decorating Game”, “Barbie Fashion Fun™”, “Barbie™ World Explorer”, “Trendy Fashion Styles Dress Up”, “Colorful Fashion Hair Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dress game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dress game