"drakes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drakes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “snap”, “bmw”, “de telegraaf”, “logo games”, “cancelled”, “copart”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drakes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drakes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drakes songs 33 13 250+ 70
knox doss drakes creek ms ≤5 30 250+ 138
drakes deals ≤5 30 249 230
drakes uncharted ≤5 28 250+ 246
drakes uncharted 2 ≤5 27 250+ 244

The search volume of the core keyword drakes in Google App Store reached 61, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drakes drakes deals ≤5 30
2
Drake Software drake software mobile ≤5 30
3
Drake - Toosie Slide - toosie slide 38 41
4
Drake's - "Toosie slide music offline toosie slide song offline ≤5 30
5
Drake Offline 24 Songs [HQ] 2020 drakes songs 33 13
6
Drake's best song god's plan drake 7 20
7
Drake - Toosie Slide toosie slide 38 41
8
Drake Songs Offline Lyrics 2020 drake radio ≤5 9
9
Drake - Best Music drake 48 46
10
Drake Music : All the music of Drake jumpman drake 11 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazon 93 61 250+ 69
mynba 93 25 249 129
wappssap 90 71 249 245
wotchap 90 30 249 245
amung uss 87 12 250+ 65

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaxon 100 28
2
Amazon for Tablets tablets 32 45
3
Amazon Prime Video àmazon prime 85 45
4
Amazon Photos amazon photo 47 35
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
6
Amazon Alexa alexa 61 32
7
Amazon Prime Now amazon fresh 45 26
8
Amazon Drive amazon drive 35 27
9
Amazon Alexa Music, Cameras, & TV Control это по-твоему ≤5 25
10
Amazon Music amazon music: listen ad-free ≤5 30

These five keywords: “amazon”, “mynba”, “wappssap”, “wotchap”, “amung uss”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon for Tablets”, “Amazon Prime Video”, “Amazon Photos”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Alexa”, “Amazon Prime Now”, “Amazon Drive”, “Amazon Alexa Music, Cameras, & TV Control”, “Amazon Music”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drakes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drakes