"pay day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pay day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “video star”, “mr krabs”, “split”, “smiles”, “stretched”, “arapça türkçe çeviri”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pay day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pay day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pay day loan 35 5 249 64
pay day 2 21 25 249 188
pay day advance 21 5 249 69
pay day loan app 12 30 250+ 81
pay day crime war 6 18 249 184

The search volume of the core keyword pay day in Google App Store reached 38, its difficulty level reached 27, and the number of apps related to it reached 248, among them, there are 193 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FloatMe 100 dollars 31 18
2
DailyPay daily pay 40 18
3
Goat Simulator Payday gote simulater 28 16
4
Payday Loans Online - Borrow Money With Our Bear payday loan 39 15
5
Borrow Money: Payday Advance – Personal Loan App loan 49 62
6
FAST CASH ADVANCE Payday Loan Instant Money Loans pay day loan 35 5
7
Hay Day farm 52 88
8
Loaniax - Payday loans online benefits loan 14 4
9
EZLoans - Payday Advance: loan money before payday loan money 21 6
10
Bat Loan - payday loans & cash advance online loan personal 50 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goofle 100 53 247 209
lyoutup 100 30 250+ 234
google 93 86 247 215
nexflique 93 30 250+ 228
wassatap 90 30 249 229

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Calendar google calen 70 24
4
Google One one 61 85
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Chat chat 59 90
7
Google Drive googledi 85 49
8
Google Voice google voice 66 25
9
Google Assistant - Get things done, hands-free siri 60 52
10
Google Meet goigle meets 83 57

These five keywords: “goofle”, “lyoutup”, “google”, “nexflique”, “wassatap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Calendar”, “Google One”, “Google Fit: Health and Activity Tracking”, “Google Chat”, “Google Drive”, “Google Voice”, “Google Assistant - Get things done, hands-free”, “Google Meet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pay day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pay day