"press" App Store Keywords Research Case | ASOTools
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"press" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “press” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “soccer live score”, “santa banta”, “nz”, “colts”, “rolling”, “tinder gold”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “press” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword press from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
aloexpress 83 41 250+ 200
allexpress 83 38 250+ 189
airliexpress 83 38 250+ 187
allyexpress 83 38 250+ 184
ally express 83 34 250+ 181

The search volume of the core keyword press in Google App Store reached 35, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hydraulic Press Pocket hydraulic 39 25
2
AP News ap 51 64
3
Pocket Press johannes linnama ≤5 30
4
You Crush! Satisfying ASMR Hydraulic Press Game outrage 38 50
5
PressReader: Newspapers & Magazines pressreader 27 14
6
Press to Push button push 24 21
7
Six Pack in 30 Days - Abs Workout workout abs 50 12
8
Daily Press daily press 19 17
9
Press The Luck press your luck 29 31
10
Star Press muncie star press 24 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
news 78 89 250+ 165
chrime 75 51 249 209
chirme 75 48 248 206
goggle news 75 25 250+ 156
lalendar 66 20 250+ 154

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google News - Top world & local news headlines google newa 75 37
2
News Break: Local Breaking Stories & US Headlines new 87 100
3
AP News ap 51 64
4
CNN Breaking US & World News cnn 72 27
5
Fox News: Breaking News, Live Video & News Alerts fox news 76 15
6
SmartNews: Local News Break smartnews 34 36
7
News Home Lite: Breaking Local News & US Headlines local news 50 23
8
NBC News: Breaking News, US News & Live Video 24th news 65 21
9
Flipboard - Latest News, Top Stories & Lifestyle naticias 70 29
10
BBC News bbcnews 87 24

These five keywords: “news”, “chrime”, “chirme”, “goggle news”, “lalendar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google News - Top world & local news headlines”, “News Break: Local Breaking Stories & US Headlines”, “AP News”, “CNN Breaking US & World News”, “Fox News: Breaking News, Live Video & News Alerts”, “SmartNews: Local News Break”, “News Home Lite: Breaking Local News & US Headlines”, “NBC News: Breaking News, US News & Live Video”, “Flipboard - Latest News, Top Stories & Lifestyle”, “BBC News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “press”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “press