"delivery food" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “delivery food” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nerf”, “casetify”, “discovery”, “楽天証券”, “oragami”, “carpet clean”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “delivery food” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword delivery food from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
food delivery 58 61 250+ 100
food + delivery 56 18 250+ 103
food delivery near me 40 17 250+ 107
chinese food delivery near me 38 17 250+ 135
delivery services for food 31 13 250+ 88

The search volume of the core keyword delivery food in Google App Store reached 56, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Go Delivery Food go delivery utrera ≤5 30
2
Eats2Go: Food Delivery & Carryout eats2go llc ≤5 30
3
LaEats: Food Delivery App droplet -water & drink tracker ≤5 30
4
Metro Food Drop :Local Food Delivery drop foods ≤5 12
5
Tasty Delivery - Local Restaurant Food Delivery tasty eats delivery ≤5 30
6
Barcode food delivery hungry chef zamboanga ≤5 30
7
Food + Delivery grab food 40 19
8
Tasty Delivery - Food Delivery App for Restaurants delivery food delivery ≤5 6
9
FoodJets Food Delivery: Order Local Restaurants food jets 9 11
10
Food Delivery delivery food delivery ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nearest restaurants 87 17 250+ 111
pizze 77 20 248 108
pizza hurtz 77 18 248 118
piza hut 77 16 248 106
pizzas hut 77 16 248 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurants Nearby closest restaurants 26 13
2
Places Near Me 2020 | Places Around Me - Near Me nearby places - find near me ≤5 4
3
R2N – Discount on restaurants & Cafes restaurant 2 night ≤5 9
4
Food Finder: Places to Eat best places to eat 16 10
5
Nearby Near Me Restaurant find nearby restaurants ≤5 9
6
Restaurant Finder : Near By Me nearby restaurants finder ≤5 8
7
Restaurant Locator And Food Finder restaurant locator app ≤5 30
8
Nearby Location Information nearby school finder ≤5 30
9
Restaurant Quick Finder best restaurant finder ≤5 7
10
Restaurant Locator / Restaurant Finder restaurantes cerca 45 13

These five keywords: “nearest restaurants”, “pizze”, “pizza hurtz”, “piza hut”, “pizzas hut”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurants Nearby”, “Places Near Me 2020 | Places Around Me - Near Me”, “R2N – Discount on restaurants & Cafes”, “Food Finder: Places to Eat”, “Nearby Near Me Restaurant”, “Restaurant Finder : Near By Me”, “Restaurant Locator And Food Finder”, “Nearby Location Information”, “Restaurant Quick Finder”, “Restaurant Locator / Restaurant Finder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “delivery food”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “delivery food